Manufacturers Rejoice the Holidays With AR Snapchat Lenses

Forward of the vacation season, manufacturers have begun releasing festive augmented actuality Lenses on the Snapchat platform. Listed here are a number of the experiences accessible to customers.

To start out, attire firm Carhartt launched three AR Lenses for the vacation season. The Carhartt Santa Lens is a gamified expertise that locations a white beard and Carhartt beanie on the individual’s head and challenges them to drop as many presents onto homes as they will in a restricted period of time.

The Detroit Retailer Lens, in the meantime, locations a Carhartt beanie on the individual’s head and permits them to nearly step inside a festive recreation of the model’s Detroit flagship to browse merchandise. Individuals can faucet a button to navigate to Carhartt’s web site and make a purchase order. Equally, the Store Detroit Retailer Lens permits individuals to browse a choice of Carhartt merchandise and faucet to navigate to Carhartt’s web site.

“After the success seen final vacation, we wished to broaden our method in offering an omnichannel expertise that leaned closely into augmented actuality and shoppable commerce,” stated Katelyn Aubuchon, director of brand name advertising at Carhartt. “We hope that enjoying Santa and dropping Carhartt presents or moving into our iconic Detroit retailer simply may really feel like a enjoyable model expertise and never simply one other vacation advert.”

Elsewhere, Amazon launched a Woo Sled Lens that asks individuals to yell “woo” to energy a sled because it glides down a snowy hill. Individuals can tilt their head to steer the sled with a purpose to accumulate merchandise like Amazon packages and laptops.

The Purina Beggin’ Vacation Spirit Lens attire customers up just like the Beggin’ model mascot, Hamlet, and asks them to sing alongside to Beggin’s vacation jingle. When utilizing the rear-facing digital camera, the Lens lets customers view a digital retailer the place they will browse the band’s vacation merchandise and different merchandise.