On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Ryan Stewart, a outstanding fractional advertising and marketing officer (CMO) and a seasoned professional on this planet of multi-channel advertising and marketing technique. With over a decade of expertise in his toolkit, he focuses on serving to shoppers construct out cross-channel acquisition methods utilizing a mixture of owned, earned and paid ways. During the last 13 years he’s labored with firms like Goal, Jeeter and Shopify to implement efficiency advertising and marketing campaigns.
Ryan has made it his mission to guide companies in the direction of unprecedented development via this distinctive method, and through our dialog, he generously shared the secrets and techniques behind his profitable methods.
In as we speak’s advanced advertising and marketing panorama, Ryan emphasised the very important function of a fractional CMO in steering what you are promoting in the direction of success. He broke down the core parts of his 90-day method that constantly delivers outstanding outcomes. When you’re able to revolutionize your advertising and marketing technique and unlock unprecedented development for what you are promoting, this episode is a must-listen. Ryan Stewart’s experience and insights promise to redefine your method to advertising and marketing within the digital age.
Questions I ask Ryan Stewart:
- [00:47] How do you outline fractional CMO?
- [03:18] What are the principle challenges for these trying the fractional CMO mannequin?
- [07:17] What’s you cross-channel acquisition technique?
- [11:13] Why is video an essential a part of your content material technique?
- [14:00] The place does AI match within the content material and strategic realm?
- [17:30] How deep into financials and metrics do you get earlier than taking a shopper on?
- [19:01] What makes your methodology so completely different from others?
- [20:58] Are there any ignored channels or platforms value exploring?
- [22:02] The place can folks study extra about your work?
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