How RevBoss Earned 120+ Rating Key phrases and Surpassed Their Prime Rivals on Google

RevBoss is aware of a factor or two about producing leads — they’re an email-based lead gen firm serving to shoppers execute full-scale, focused, email-based campaigns. The magic of their providers lies within the mixture of their software program platform and their artistic account administration groups.

RevBoss designs options constructed on finest practices however distinctive to the wants of each consumer they serve:

“All the pieces we do is bespoke for every consumer,” says Evan Leek, RevBoss’s VP of Advertising.

On the finish of final yr, as a rising RevBoss was constructing out their advertising division, they knew they wanted so as to add constant content material as a key piece of their digital advertising technique.

In October 2021, RevBoss partnered with Advertising Insider Group to create customer-focused content material that coated the subjects, key phrases, and tendencies most vital of their trade. The outcomes one yr later? Elevated site visitors, extra leads, and larger on-line visibility than their high opponents.

On this case examine, we’ll discover RevBoss’s journey in additional element — their preliminary challenges, why their partnership with Advertising Insider Group works, and how one can obtain comparable outcomes.

The Downside: A Want for Extra Constant Content material

RevBoss already had a very good digital advertising technique in place, utilizing their very own platform for lead era in addition to Google AdWords. What was missing, nonetheless, was a stable website positioning technique and persistently revealed content material to go together with it.

RevBoss did publish content material typically, however it wanted to occur extra incessantly and deliberately than it was on the time. Based on Evan, including this piece to the puzzle was a high precedence. To do it, they knew they wanted assist.

“It’s laborious to create content material,” Evan shared. “It’s much like RevBoss’s worth proposition —it’s like, it’s straightforward to ship one e-mail out. However it’s laborious to do it time and again, and with the precise messaging. It’s straightforward to put up one article, however it’s laborious to weblog frequently and persistently, and with a cohesive technique.”

So whereas the RevBoss crew knew working with a content material company was their finest answer, they weren’t with out reservations. Hiring an company is an funding — one you need to make sure will carry within the ROI you count on.

Based on Evan:

“Our reservations have been across the general efficacy of constant running a blog. It undoubtedly has a slower burn than, as an illustration, paid media, the place you simply spin up a marketing campaign and also you may see leads throughout the first couple of days. You must belief the method.”

Nonetheless, when CEO Eric Boggs determined to accomplice with Advertising Insider Group, Evan and the crew have been on board. They knew it was a bit to the advertising puzzle they have been lacking, they usually have been able to go all in to make the MIG method profitable for RevBoss.

The Technique: Constant, Optimized, Buyer-Centered Content material

To realize actual outcomes with content material advertising, it takes important planning and a wholesome dose of endurance. More often than not, Advertising Insider Group’s shoppers see outcomes at in regards to the 3-6 month mark. Earlier than then, they spend time constructing their website positioning technique, creating an inventory of goal key phrases and weblog subjects, and truly publishing weblog articles to their web site.

The RevBoss crew purchased in to each step. They executed their new content material technique seamlessly, assembly with the Advertising Insider Group consumer crew, offering suggestions when wanted, and doing their half by publishing new content material each week.

That early time within the course of — filled with planning and technique (however not but actual outcomes) — is such an vital a part of whether or not Advertising Insider Group shoppers earn probably the most doable ROI from their content material efforts.

Based on Evan: “The method discovery — figuring out key phrases and subjects [and the like] — was a very nice solution to dig into the forms of content material we’d expect and would need to deal with, and ensuring these issues relate again to our enterprise.”

The Outcomes: Extra Visitors and a Surge Forward of the Competitors

For RevBoss, the outcomes confirmed up simply as anticipated — about 3-6 months into publishing.

“We noticed this sort of the upswing — like a hockey stick. There was not a lot occurring, then abruptly Google is indexing these pages and we’re getting site visitors to them. We’re rating for the key phrases that we need to rank for, and we’re assembly the metrics we established early on. To us, that’s the place the

high quality is actually obvious.”

At the moment, RevBoss has formally surpassed their high opponents to realize the very best degree of on-line visibility to their goal audiences. They’ve revealed 100+ weblog articles and now have greater than 120 rating key phrases on Google (20+ within the high 10 and 50 within the high 20).

Content material advertising has been totally built-in into their bigger technique, serving to to raise the effectiveness of different techniques as nicely. Evan put it like this:

“Advertising may be very a lot a channel-driven technique, and people channels feed off of each other. So should you’re operating AdWords and e-mail advertising and a weblog, you create a rising tide that lifts all boats. That’s how we have a look at it. On the finish of the day, we’re a lead-driven enterprise. The content material optimization MIG has helped us implement and proceed to do has actually helped us capitalize on that.”

Wish to earn comparable outcomes?

There isn’t a one-size-fits-all answer to content material advertising, however Advertising Insider Group executes finest practices that now we have examined and confirmed to work. We align them with the particular wants of your organization and viewers to create a personalised technique that drives outcomes.

In case you are able to get extra site visitors to your web site with high quality content material revealed persistently, take a look at our website positioning Weblog Writing Service or schedule a fast session to be taught extra about how we might help you earn extra site visitors and leads for your enterprise.