Microsoft updates notification course of for advert disapprovals

Microsoft has up to date its e-mail notification course of to promptly inform entrepreneurs about disapprovals of their advertisements, key phrases, and product affords.

These adjustments embrace:

• Extra frequent alerts.
• Enhanced insights.
• Technical error notifications.

Why we care. The improved notification course of is designed to present entrepreneurs faster and extra detailed details about advert disapprovals. This grants you extra time to handle the problems faster, minimizing any potential disruption to your marketing campaign and stopping potential pointless prices to your shopper.

New course of. The up to date e-mail notifications have a brand new header that appears like this:

The goal of the notification replace is to maintain advertisers knowledgeable about not too long ago disapproved advertisements or advert parts. The e-mail will give particulars in regards to the account or accounts inside a Supervisor Buyer Account which have new rejections inside the final 24 hours.

For Product Advert Gives, it can additionally now spotlight technical errors that could possibly be affecting the supply’s visibility.

The way it works. To see the rejected content material, click on the hyperlink within the e-mail to go to the Microsoft Promoting Marketing campaign UI. As soon as logged in, the hyperlink will lead you to the Supervisor Buyer Account view. From there, you possibly can go to the precise account(s) and examine the rejected content material.

Responding to disapprovals. In the event you select to not make any adjustments to content material Microsoft has flagged as a attainable coverage violation, and like to maintain the disallowed content material as it’s, you don’t must take any extra steps

Nonetheless, if you want your content material to be thought-about for approval, make the required adjustments to deliver the content material into coverage compliance and submit an attraction.

attraction. There are two choices out there in the event you want to request an attraction:

• Request an Exception (quickest): You can begin this course of within the Microsoft Promoting UI by selecting the rejected content material, clicking on “Edit,” after which choosing “Request Exception.” Right here, you possibly can present a abstract of the disapprovals together with any justification.
• Contact Microsoft Promoting Buyer Assist: You may also contact Microsoft’s Buyer Assist staff by cellphone, chat, or by visiting its assist web page.

What Microsoft is saying. A spokesperson from the Microsoft Promoting Coverage staff mentioned in an announcement:

• “Always throughout your use of the Microsoft Promoting providers, you could adjust to the Microsoft Promoting insurance policies and the relevant legal guidelines and laws in every of the markets the place your advertisements serve. These insurance policies guarantee the security and safety of our providers.”
• “These insurance policies guarantee the security and safety of our providers. We make use of a mixture of human and automatic evaluation processes to implement our insurance policies.”
• “Once we decide that an advert or advert element might violate coverage, we’ll disapprove the relevant advert or advert element, and the related disapproval message will state the coverage that you just may need violated, and the way to redress the violation by way of our attraction course of.”

Deep dive. Learn Microsoft’s updates to the editorial disapproval messaging in full for extra data.