One other challenger to company orthodoxy, Superson, is ramping up its world growth with a brand new EMEA hub in Amsterdam.
Superson, already within the Nordics and APAC, was based by former Purple Bull marketer Samppa Vilkuna who had uninterested in companies: “specializing in their very own agenda, somewhat than the wants of their shoppers.”
Superson hand-picks expertise with out the excessive overheads or retainers related to conventional companies and works with Google, Amazon, Unilever, Pfizer, Burger King, Sony Cellular, HP, Purple Bull, Nationwide Hockey League (NHL) and Greenpeace amongst others.
Superson has now made two senior appointments, former Virgin marketer Cathy Desaunois as MD EMEA and inventive director Jussi Solja as a part of its plan to launch shopper hubs in all key company markets world wide.
Founder Vilkuna (above) says: “Right this moment’s entrepreneurs navigate new applied sciences, new competitors, and new markets every day and each problem is exclusive. We don’t imagine the answer to those challenges could be met by the outdated work practices of an incumbent company with a restricted expertise pool. Superson was born because the antidote – an working system for industrial creativity uniquely positioned to work with startups, scale-ups and multinationals from any trade sector, on any facet of their advertising.”