MAA Advert of the Week: John Lewis from Saatchi & Saatchi

It must be this one doesn’t it: it’s all over, UK nationwide information and yards of commerce media protection that some would possibly name slavish.

Saatchi & Saatchi’s debut for John Lewis, which quite rudely abruptly departed long-term company adam&eveDDB, at the least has the embattled retailer making headlines for optimistic causes. And it’s a reasonably good effort by director collective Megaforce, constructed round that Christmas staple a Venus Flytrap.

In circumstances like this, first, you don’t need the company to drop the ball and it correctly echoes the trademark tone of A&E’s greatest work. And the troublesome plant is a pleasant twist.

Be good if, someday subsequent yr, Saatchi will get a crack at a quite extra taxing query: why ought to we store at John Lewis?