The John Lewis Christmas advert might be larger information in adland than the world at massive as of late (which appears to like Aldi’s Kevin the Carrot) however its first effort with Saatchi & Saatchi rather than adam&eveDDB is actually a show-stopper.
Directed by the mighty Megaforce by means of RiffRaff, and that includes an authentic tune from Andrea Bocelli, no much less, it featured a small boy (ever dependable for JL) and a Venus Flytrap known as Snapper, one thing of a break with custom.
JL buyer director Charlotte Lock says: “We’re a nation that loves the traditions of Christmas – from traditional traditions like pantos and placing up the tree to evolving new ones like crafting our personal presents and Zoom get-togethers. Many people have our personal distinctive festive traditions and that makes them much more particular.”
Saatchi CCO Franki Goodwin says: “Taking over the John Lewis Christmas advert – no strain, proper? It has been fairly the six months.
“However, actually, having constructed a completely built-in marketing campaign, and labored with the icons which are Megaforce and Bocelli to make a movie that retains what’s quintessential a couple of John Lewis Christmas advert, however evolves it into one thing maybe a bit surprising, wilder and funnier.
“I actually do recognize that strain is a privilege – and making this has been an enormous one.”
So what may probably go mistaken?
“Let your traditions develop” is a type of fairly meaningless strains supposedly knowledgeable by analysis (though Snapper does, alarmingly), that companies and purchasers simply love as of late.
Probably there’ll be an X/Twitter storm with some folks saying Snapper offers the nation’s youngsters nightmares. If M&S may get into such bother over a inexperienced and white paper hat that isn’t even within the business…
And what does it really say about JL product (all people else’s advert is stuffed stuffed with product) though there are shorter social efforts doing this.
Nevertheless it’s daring and courageous and properly realised. An honest effort from each events.
MAA artistic scale: 7.5.