McDonald’s raises an eyebrow to Christmas, with cheerful outcomes

The McDonald’s “raised eyebrows” trope all the time seemed prefer it ought to have legs, and right here it’s deployed very properly within the quick meals model’s Christmas marketing campaign, courtesy of Leo Burnett.

It’s a quite simple concept – folks recommend a visit to McDonald’s by elevating their eyebrows – however it builds very properly to grow to be fairly foolish and filled with Christmas cheer.

https://www.youtube.com/watch?v=8O48ukN_VMk

As ever with McDonald’s, there’s a particular provide to go along with it, this time within the type of a Festive Wins promotion.

Directed by Shannon Murphy, finest recognized for Killing Eve, it has a lighter contact than the summer season “site visitors jam” marketing campaign and whereas there’s not a lot of a plot, there’s loads of element to reward repeat viewing. And non-Christmassy alternative of music with Van Halen’s 80s hit Bounce.