The Significance of Easy Messaging for Advertising Success

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The Duct Tape Advertising Podcast with John Janstch

On this episode of the Duct Tape Advertising Podcast, I interviewed Ben Guttmann, a advertising and communications knowledgeable, professor, and creator of Merely Put: Why Clear Messages Win — and Find out how to Design Them. He’s an skilled advertising govt and educator on a mission to get leaders to extra successfully join by simplifying their message.

At present, Ben teaches digital advertising at Baruch School in New York Metropolis and consults with a variety of thought leaders, venture-backed startups, and different manufacturers.

Key Takeaway:

From the design of his e-book cowl to the clear title, Merely Put: Why Clear Messages Win―and Find out how to Design Them, Ben highlights the significance of simplicity. He talks about ideas like fluency and discusses how the issues we understand as straightforward typically result in constructive reactions. Ben and I explored the 5 key ideas of easy messaging: being useful, targeted, salient, empathetic, and minimal. Understanding these ideas can considerably affect the way in which you market what you are promoting.

Questions I ask Ben Guttmann:

[01:32] What was the thought course of that went into attempting to make the e-book cowl so simple as attainable?
[04:56] Why do clear advertising messages win?
[06:30] Do you discover it’s truly tougher to be easy?
[10:48] Is simplicity a method that folks can truly use in some methods to mislead?
[12:05] What are some examples of nice messages and why?
[14:03] What are the 5 ideas of create easy and efficient advertising messages?
[15:33] How do you present empathy in your advertising message?
[19:10] How can individuals join with you and the place can they discover your e-book?

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This episode of the Duct Tape Advertising Podcast is dropped at you by the DeskTeam360

Desk workforce 360 is the #1, flat-rate, digital advertising integration workforce, that helps small companies and advertising companies with graphic, internet design, and on-page advertising companies.