The most recent on Elon Musk’s Twitter 2.0

Ever since Elon Musk took over as CEO of Twitter, there have been a number of modifications to the platform.

Some folks adore it. Others are usually not so certain. Many entrepreneurs have even stated their goodbyes to Twitter.

So far as manufacturers are involved, many have left the platform or briefly paused adverts as a consequence of elevated hate speech, security considerations, and Musk’s total lax strategy to content material moderation, account suspensions, and different points.

Right here’s a rundown of all of the modifications which have occurred to this point. Whether or not you’re a fan or not, it’s value maintaining with what’s taking place with Twitter 2.0.

The most recent within the Twitstorm:

• Twitter Affords Advertisers Beneficiant Incentives After Many Entrepreneurs Left Platform (Wall Road Journal). “Underneath the brand new Twitter plan, advertisers who e-book a minimum of $500,000 in incremental spending will qualify to have their spending matched with a “100% worth add,” as much as a $1 million cap.”
• Twitter Says That its Moderation Insurance policies Have Not Modified in Mild of Musk Takeover (Social Media Right this moment). Musk is quoted saying “None of our insurance policies have modified. Our strategy to coverage enforcement will rely extra closely on de-amplification of violative content material: freedom of speech, however not freedom of attain.”
• Twitter stops policing Covid misinformation (Wall Road Journal) Twitter is loosening moderation tips and has stopped implementing insurance policies geared toward stopping Covid misinformation.
• Apple has “largely” stopped Twitter adverts (Mac Rumors) “Apple has reduce on its Twitter promoting, in line with Twitter CEO Elon Musk. In a tweet, Musk stated that Apple has “largely stopped” its Twitter adverts, asking if Apple hates “free speech.”
• Are we formally saying goodbye to Twitter? It will depend on who you ask The evolution of suspended accounts, fired executives, and Musk’s horrible jokes.
• Twitter provides Official badge, then Musk instantly kills it Precisely what it says.
• How manufacturers and companies are reacting to Elon Musk’s radical modifications at Twitter Many, together with GM, Basic Mills, and Apple have suspended their accounts.
• Elon Musk taking up Twitter, however most entrepreneurs not frightened Did we communicate too quickly?

What occurred:

• In January, Elon Musk began investing in Twitter, securing a 9.2% stake, making him the most important shareholder within the firm.

• Musk reached an acquisition take care of Twitter in April however raised considerations over spam accounts on the platform, claiming Twitter had not supplied him with an correct estimate of their quantity.

• Additionally, in April, Twitter introduced that Musk would be part of the corporate’s board of administrators. Shortly after, Musk stated he wouldn’t be becoming a member of the board in spite of everything.

• By mid-April, Musk gives to purchase Twitter at $54.20 per share, valuing the corporate at about $43 billion, in line with a securities submitting.

• Twitter adopts a poison capsule provision to forestall the Musk acquisition however then accepts Musk’s supply to accumulate the corporate and values the deal at $44 billion.

• In Could, when Musk stated the deal was on “short-term maintain” over bot considerations. Musk posted a Reuters report a few public submitting from Twitter earlier in Could that stated faux accounts made up lower than 5% of customers on the platform. Musk then says he needs “particulars supporting calculation that spam/faux accounts signify lower than 5% of customers.” Two hours later, Musk says he’s “nonetheless dedicated” to the deal.

• Quick ahead to July, Musk strikes to terminate his acquisition of Twitter, pointing to the problem of faux accounts. Twitter sues Musk to power him to finish the deal.

• By October, after a months-long effort to terminate the deal, Musk proposes to finish the deal on the authentic supply worth of $54.20 a share at a complete value of roughly $44 billion.

• On the finish of October, Musk closed a deal to accumulate Twitter on the ultimate day earlier than the trial would have moved ahead. Moreover, a lot of Twitter’s high executives have been fired, together with CEO Parag Agrawal, chief monetary officer Ned Segal, chief authorized officer Vijaya Gadde and basic counsel Sam Edgett, in line with a supply.

• Musk stated that he would forgo any vital content material moderation or account reinstatement selections till after forming a brand new committee dedicated to the problems. “Twitter can be forming a content material moderation council with extensively various viewpoints,” Musk tweeted. “No main content material selections or account reinstatements will occur earlier than that council convenes.”

• In November, Twitter started huge layoffs, slicing its workers of seven,500 to just about half.

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About The Writer

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.