Navigating the Google Analytics Panorama

The Duct Tape Advertising Podcast with Julian Juenemann

On this episode of the Duct Tape Advertising Podcast, I interviewed Julian Juenemann, the founding father of JJAnalytics, an organization that helps companies undertake the data-driven approach of Digital Advertising.

In 2015, he launched the MeasureSchool YouTube channel to succeed in out and train this new approach of selling to others. With over 150,000 subscribers, MeasureSchool has turn out to be the main video supply for a lot of entrepreneurs to study these data-driven strategies.

Key Takeaway:

Throughout this episode, we focus on the transition from Google Analytics to Google Analytics G4 and its vital variations from the earlier model. We additionally realized how privateness issues and altering knowledge retention practices have pushed the necessity for this transition. Moreover, we speak about how companies have to adapt and leverage knowledge visualization instruments for higher insights since AI is enjoying an rising function in knowledge evaluation. Nonetheless, belief within the output of such instruments stays a vital problem.

Questions I ask Julian

• [00:54] What are the variations between Google Analytics and the brand new Google’s platform?
• [04:41] About this new platform, what does it do in a different way, and what does it do higher?
• [07:08] How does the information visualization work on this new platform?
• [09:11] What’s the connection between Google Analytics and Google Tag Supervisor?
• [14:12] Does this new device has any enhancements for advert monitoring?
• [16:30] Moreover Google, what are another analytics instruments that you just’d advocate?
• [18:46] What’s the function of AI in analyzing Google Analytics knowledge?

Extra About Julian Juenemann

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This episode of the Duct Tape Advertising Podcast is dropped at you by the DeskTeam360

Desk crew 360 is the #1, flat-rate, digital advertising and marketing integration crew, that helps small companies and advertising and marketing businesses with graphic, net design, and on-page advertising and marketing providers.