Samsung France Presents Digital Attempt-On for Smartwatches

Customers at Samsung shops all through France can now strive on the Galaxy Watch6 and Watch6 Traditional smartwatches in augmented actuality with a digital try-on (VTO) expertise created by AR know-how firm Wanna and company Cheil France.

The VTO expertise is accessible by scanning a QR code in 200 Samsung shops throughout France and on the Samsung France web site. It permits individuals to see smartwatches in several colours and sizes with quite a lot of wristbands on their very own wrists. Photos will also be captured.

“The VTO is essential for us as a result of it addresses a number of key elements of the trendy procuring expertise. It permits prospects to visualise how merchandise will look regardless that the product isn’t current in a retailer,” mentioned Chloé Bedar, retail advertising and marketing supervisor at Samsung France.

“This comfort saves time and eliminates the uncertainty of buying objects on-line. By providing a practical preview, the VTO enhances buyer confidence of their selections, resulting in larger satisfaction and lowered return charges. It additionally showcases the model’s progressive and customer-centric method, fostering a optimistic model picture and rising buyer loyalty.”

This augmented actuality expertise makes use of Wanna’s wrist measurement know-how to precisely characterize the watches.

“Customers worth on-line and in-store experiences for inspiration and discovery,” mentioned Sergey Arkhangelskiy, CEO of Wanna. “Our partnership with Samsung France supplies this at scale and permits us to proceed serving to prospects make extra knowledgeable procuring choices.”