The place X Stands With Shoppers [New Data]

Twitter is lifeless, and from its ashes rises X. Okay, that is perhaps somewhat dramatic, however it‘s not mistaken. Twitter formally rebranded following Elon Musk’s acquisition and is now often called X. So, what might this imply for the platform going ahead?

Are customers nonetheless sticking to the newly named social media website, or will they flock to different platforms?

Whereas I can‘t say for certain what the longer term holds for the app previously often called Twitter, we at HubSpot surveyed over 170 social media customers to get their views on whether or not they’ll nonetheless use X.

Here is what I can let you know primarily based on our findings.

Are customers nonetheless utilizing X following the rebrand?

Rebranding longstanding apps like Twitter could be dangerous. Will customers just like the rebrand? Will they go away the app en masse? In accordance with our survey, that will not be the case.

Most social media customers (63%) say they’ve used X for a minimum of an hour or extra since July 2023. Proper behind X is Reddit, with 50% of customers saying they use Reddit for an hour or extra.

Threads is available in third place with 24% of customers, and Tumblr is available in fourth with 23% of customers.

Oddly sufficient, the apps projected to compete with or substitute Twitter/X have to catch up concerning how typically customers use them for a minimum of an hour. Solely 5% of customers report utilizing Mastadon for an hour or extra.

4% say the identical about Bluesky, and three% say this about Spill.

We additionally requested customers if their X/Twitter utilization modified between July and August. Most customers (31%) say their use stays the identical, however 22% report considerably reducing their time on the platform.

The graph beneath reveals you a full breakdown of how social media utilization throughout the platforms talked about above could or could not have modified.

Will customers spend much less time on X in 2024?

Now that Twitter is X and extra modifications to the platform are on the horizon, will social media customers spend much less time on X in 2024? Here is what our survey says.

35% of customers say they‘ll use X simply as a lot by 2024 as now, and solely 17% say they’ll cease utilizing it completely. 29% of respondents plan to make use of X extra typically.

Social media customers had this to say about X opponents Spill, Mastodon, and Bluesky:

• 31% of respondents say they’ll use Threads simply as a lot in 2024 as now, and 26% say they‘ll use it extra typically. 11% say they’ll use it much less, and 16% say they’re going to cease.
• 34% of Spill customers in our survey say they‘ll cease utilizing the platform completely in 2024, and 15% say they’ll use it extra. 9% plan on utilizing it much less, and 33% say their utilization will stay the identical.
• 39% of respondents plan to cease utilizing Mastodon completely in 2024, and 14% plan to make use of it extra typically. 33% say their utilization will stay the identical, and seven% plan to make use of it much less.
• In our survey, 37% of Bluesky customers say they plan to cease utilizing the app in 2024, and 32% say their utilization received‘t change. 16% say they’ll use it extra typically, and eight% say they’re going to use it much less.

Will customers pay for X Premium?

Earlier than the rebrand, Twitter supplied a paid premium bundle referred to as Twitter Blue, which gave customers entry to options like enhancing tweets or utilizing the next phrase depend. These options have been in alternate for a month-to-month price.

For the reason that rebrand, Twitter Blue is now X Premium, which gives most of the similar options as Twitter Blue, plus new options resembling the power to cover or show a blue verification mark.

Are these options sufficient to entice customers to subscribe to a premium bundle? Is the bundle adequate to draw new X customers? Let’s have a look at.

22% of our survey respondents mentioned they‘re contemplating subscribing to X Premium, however 41% plan to stay a free X person. 31% mentioned they don’t use X now and nonetheless do not plan on it regardless of the bundle.

Solely 6% are uncertain or do not know in regards to the premium bundle.

So, is Twitter/X ‘dying’?

Based mostly on these outcomes, most of X‘s present customers will stay loyal to the platform in 2024, and most of its opponents will battle to compete or preserve customers. Nonetheless, Instagram’s Threads will present sturdy competitors for the app.

As a long-time Twitter-now-X person (I‘ve been on the app for about 10 years), I don’t plan to leap ship. I’ve downloaded apps like Threads, Spill, and Hive however have seen the identical sample:

First, seemingly everybody will likely be on X speaking in regards to the newest competitor and the way it’s price downloading.

I obtain the brand new app and use it sporadically for per week or two, however inevitably discover myself again on X as a result of it is acquainted and has a longtime neighborhood and tradition.

Conversations are all the time taking place on X, similar to when it was nonetheless Twitter, and like a moth to a flame, I am unable to assist however gravitate again towards the app it doesn’t matter what.

When you ask me, Twitter, as we all know it, is gone, however X does not appear to be going wherever anytime quickly.