EA Sports activities’ Epic Marketing campaign Debuts First Publish-FIFA Recreation
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After splitting from FIFA, writer EA Sports activities’ new soccer recreation is right here.
EA Sports activities FC 24—the newest online game within the collection beforehand branded below soccer’s international governing physique—went on sale at present. Accompanying the launch is a excessive octane marketing campaign that brings the sport’s drama into the actual world.
Created by Wieden+Kennedy Portland, “Soccer Is Yours” showcases EA Sports activities’ new model identification. Like that branding, the advert facilities on the triangle, a form that’s ubiquitous all through soccer.
The spot opens in a lounge the place two siblings are taking part in an FC 24 recreation between UEFA Champions League contenders Manchester Metropolis and Actual Madrid. On their display screen, a online game model of Brazilian star Vinicius Junior controls the ball, then passes it to a real-world model of Actual Madrid participant Jude Bellingham.
From there, the motion spans metropolis streets, backyards and suburban corners, earlier than circling again to the unique lounge. Again within the recreation, the ball lands on the ft of Manchester Metropolis’s Erling Haaland. (EA Sports activities notes that “no 8-year-old goalies had been harmed in the course of the creation of this business.”)
Nick Ball directed the movie by manufacturing firm Twentyfour Seven. It’ll run globally on TV and social media, alongside out-of-home promoting.
A brand new chapter
For EA Sports activities, ending its three-decade licensing take care of FIFA final 12 months introduced a major advertising and marketing problem.
Although EA has greater than 300 licensed companions, its title has been much less acquainted to soccer followers, whereas FIFA is synonymous with the game.
In April, EA unveiled its new model identification and brand, created by London-based company Unusual Artistic Studio. The branding revolves across the triangle, the most typical sample in soccer.
