Sustain. Soccer and dirt come collectively for Sky Sports activities and Girls’s Tremendous League

Sky Sports activities needs to construct on the success of England’s Lionesses at this summer season’s World Cup event, so McCann London has created a fast-paced advert that’s set to a remix of Stormzy’s hit, Shut Up.

To advertise the Barclays Girls’s Tremendous League, the message has been modified to “Maintain Up” and the observe is rapped by Stormzy’s cousin, Nadia Rose, together with some A-list grime friends. Soccer stars together with England ahead Beth Mead present the motion, which strikes from metropolis to metropolis to try to promote the form of soccer tribalism that has made the boys’s recreation a lot part of tradition over the many years.

Dave Stratton, advertising director at Sky Sports activities mentioned, “This marketing campaign mixes the worlds of sport, music, and tradition to encourage a era of younger followers to tune in to the exceptional expertise enjoying week in week out within the ladies’s recreation.”

Christopher McKee and Richard Morgan, creatives at McCann London mentioned, “It’s not daily you get to remix a British anthem like Stormzy’s ‘Shut Up’. Grime and ladies’s soccer are two iconic forces which have defied the naysayers, accomplished their very own factor and are actually discovering their rightful place as cultural powerhouses. ‘Maintain Up’ is an unapologetic perspective we must always all reside by.”

MAA artistic scale: 6.5