DTC advertising and marketing information and tendencies: September 18, 2023
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Lease the Runway: Shares fell to an all-time low of $0.87 the Monday after the model’s most up-to-date quarterly report was launched on Sept. 8—a far cry from the $19 shares had been valued at in 2021, after the model’s IPO. Investorplace reported that the clothes rental service is “among the many extra beaten-down names within the client discretionary area.”
Ritual: In a bid for each transparency and sustainability, Ritual earlier this month reportedly turned the primary complement model to share product-level carbon emissions with shoppers. Carbon footprint administration platform PlanetFWD carried out life cycle assessments of the model’s 14 merchandise. Assessments can value wherever from $2,500 to $10,000 per product, in response to estimates Ritual Chief Affect Officer Lindsay Dahl shared with Magnificence Unbiased.
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