McCann has been appointed as IKEA’s first international advert company though the corporate will proceed to work with different companies in some markets. Mom handles IKEA within the UK. The account shall be run out of McCann Spain.
IKEA says it needs to “streamline” its company operations. It’s not unusual for an enormous international consumer to work primarily with one company and in addition use others how and when. Vodafone, for instance, makes use of New Business Arts for international work whereas it’s individually reviewing its flagship UK account.
McCann international CEO Daryl Lee says: “We’re humbled and excited to be appointed as Ikea’s first international model advertising and marketing accomplice. Ikea’s imaginative and prescient to create a greater on a regular basis life for the many individuals, based mostly on common truths, is completely aligned with our international philosophy of ‘Fact Nicely Informed’.
“Our groups that collaborated around the globe, brilliantly led by McCann Spain, can not wait to launch an everlasting model platform that resonates globally and additional builds Ikea’s management place in each market.”
The win is well timed for McCann which misplaced the large Verizon account within the US to Ogilvy on the finish of final week.