With a give attention to advertising and marketing and communications efficiency and evaluation, Seer pulls information from a number of sources with the flexibility to course of, analyse and visualise efficiency and insights immediately
LONDON, September 12, 2023 – Publitek, a B2B expertise model consciousness and demand era company, has introduced the launch of Seer, a sophisticated information platform that delivers customisable advertising and marketing and communications insights. Engineered to be infinitely scalable, the Seer suite of efficiency monitoring and insights instruments gives real-time, actionable data to gas smarter and extra focused advertising and marketing and communications packages.
Constructed to measure built-in advertising and marketing outputs throughout PR, social media, promoting and net, Seer is the go-to platform for company advertising and marketing managers and their company counterparts to evaluate efficiency and guarantee ROI on advertising and marketing spend.
The Seer platform ingests information from advertising and marketing or gross sales platforms after which cleanses, normalises, shops and maintains the information. On high of this platform sits focused efficiency and perception purposes similar to PR Impression, Social Media Impression, Promoting Impression and Web site Impression. The creation of standardised datasets permits AI-enhanced reporting and insights, together with the automated categorisation of knowledge, and marketing campaign efficiency optimisation, and ultimately, predictive analytics.
These apps inform the story throughout the information, beginning on the highest degree of total program influence. Seer calculates influence via a weighted system utilizing a very powerful success standards for every advertising and marketing or communications self-discipline, after which presents the information within the context of trade benchmark rankings. For instance, success standards for PR Impression embody model visibility, viewers attain, viewers relevance, area authority, social shares and extra.
“Seer interprets as seeing a imaginative and prescient for the long run, and in advertising and marketing, the long run is information,” stated Nick Clark, Publitek CEO. “Past merely reporting, Seer’s efficiency and insights purposes assist advertising and marketing and communications professionals use information to optimise and improve their packages, budgets and KPIs. Our trade has reached an inflection level at which AI and information are reworking advertising and marketing; Seer furthers that transformation by permitting shoppers and companies to deeply and effortlessly embed laborious information and deep perception into their strategic packages.”
Seer additionally powers absolutely customizable reporting. Customized purposes similar to Aggressive Share of Voice (SOV) and Aggressive Messaging Penetration can be found. These purposes present one other layer of insights tailor-made to the particular wants of every consumer.
Seer is offered now each for licensing by shoppers and as a white-label resolution for companies. Study extra about Seer’s sturdy capabilities and request details about pricing right here.
Based in 1998, Publitek is an built-in B2B advertising and marketing company with unmatched technical experience and world attain serving to progressive expertise and engineering corporations join with audiences to alter the world. Headquartered in London and with workplaces Hamburg, Portland and Tokyo, Publitek serves 120 shoppers throughout Asia, Europe and North America. Publitek has skilled communications, advertising and marketing and information analytics employees in eight international locations, together with engineers, technologists, journalists and entrepreneurs that specialize in growing technique, artistic, content material, PR and digital communications for technical audiences.