New PWC survey says almost half of UK Out of Residence income helps communities

A brand new report by PWC, commissioned by UK Out of Residence advertising and marketing physique Outsmart, particulars the contribution made by OOH to society, saying the UK OOH sector contributed £411m to help public providers, infrastructure, communities and staff in 2021 – 46% of its promoting income.

Over the past 14 years, OOH media house owners have invested £1.1bn into putting in and sustaining public infrastructure together with bus shelters and free telecommunications providers.

PwC additionally estimates an additional £29m helped charities and communities by donations, closely discounted or donated media house and workers hours given to charity.

The report, primarily based on a survey of OOH media house owners representing 92% of business income, additionally highlights how the sector has elevated the share of renewables to over 90% of electrical energy consumption plus used extra recyclable supplies.

Outsmart director Tim Lumb says “This report highlights Out of Residence isn’t just about improbable promoting, it’s additionally about investing in our relationship with the general public by offering extremely valued providers up and down the nation and supporting good causes.”

Andy Lobo, Senior Supervisor at PwC, says: “The Out of Residence sector has lengthy benefitted each advertisers and native communities as demonstrated by the wide selection of OOH media proprietor investments and initiatives – from funding public infrastructure by way of to celebrating and selling variety on promoting screens throughout the nation. It’s thrilling to see the sector making progress at tackling a broader set of environmental and social challenges too.”

Taking part media house owners have been Alight Media, Bay Media, BlowUP Media, Clear Channel, International, JCDecaux UK, Mass Media, Ocean Outside and Wildstone.