Bullish Moneysupermarket strikes media to UM

Interpublic’s UM has gained one of many UK’s larger media accounts, Moneysupermarket group whose manufacturers additionally embody Martin Lewis’ MoneySavingExpert. UM beat Publicis Groupe’s Starcom and WPP’s Wavemaker in a pitch managed by Aperto. Former media company was Mediacom.

Moneysupermarket spends round £120m a yr and is at the moment supporting its ‘Tremendous Seven’ marketing campaign that includes Judi Dench and created by New Industrial Arts, closely. The marketing campaign is reported to have elevated Moneysupermarket gross sales considerably.

Moneysupermarket CMO Lis Blair says: “We met some implausible folks and noticed some good pondering from the companies concerned on this course of and thank all of them for his or her time and vitality.

“UM stood out for his or her understanding of our challenges, demonstrating that they’re one of the best media company accomplice to assist our thrilling plans and our group goal to assist UK households lower your expenses.”