Wix Overview – The Good and Dangerous for 2023


Are you prepared for an internet site builder that lastly has all of the instruments and options that you must construct a terrific trying web site with out having to code? One that offers you a excessive depth of customizability whether or not you’re trying to work on pixel-level particulars or make one-click international modifications? You then’re prepared for Wix.

Wix is mainly the holy grail of web site builders. It’s easy to make use of but has the ability to construct something from small ecommerce platforms to full-blown social networks. You’ll be able to spin up an internet site in minutes, then take the time to tune it precisely to your wants. As Wix says itself, the platform actually does mean you can create web sites with out limits.

Wix logo for Crazy Egg Wix review.

Wix In comparison with the Finest Web site Builders

Wix is actually among the best web site builders in the marketplace. It has options and performance galore, with all of them packed into one easy-to-use interface.

Whereas not a wholly open platform, Wix has a stage of customizability and management that’s arduous to beat while you examine it to different closed-platform web site builders. In fact, Wix is simply one of many nice web site builders in the marketplace, so it’s potential that others might fit your particular wants higher.

Squarespace, for instance, is nice for visually gorgeous templates and displaying off mixed-media content material, with out the necessity for net growth expertise.

Net.com is the quickest choice for spinning up a terrific trying web site with highly effective ecommerce fee, achievement, and stock administration options.

WordPress is a really open platform permitting you most flexibility, and it’s nice for bloggers and content material creators.

Weebly has one of the best no-cost tier in the marketplace, with an internet site constructing software that solely requires a Weebly hyperlink on the backside of your website.

Wix: The Good and the Dangerous

Wix has just about each function you can ever need in an internet site builder.

Nice templates and a simple design interface? Test. Synthetic design intelligence software program to create a customized template from scratch? Test. Analytics and advertising instruments that can assist you attain your prospects higher? Test.

On the draw back, when you’re on the lookout for a very free web site, you’ll should put up with some probably annoying advertisements with Wix. Plus it may be a bit of troublesome to modify templates or platforms. Both approach, Wix is actually probably the most full web site builders in the marketplace.

What Wix Is Good At

Minimal effort, most outcome: Wix has made it so simple as potential to craft knowledgeable, eye-catching web site with out having to code. It has an intuitive drag-and-drop editor and an enormous library of designer-made templates, so you’ll be able to shortly construct a website that appears unbelievable.

Wix offers you over 900 fantastically designed templates masking each enterprise kind possible, from smooth on-line shops and daring portfolios to snazzy restaurant touchdown pages. What’s much more spectacular is how a lot you’ll be able to customise them with point-and-click instruments.

As soon as you choose a template, Wix makes it tremendous simple to tailor every part to match your model. With only a few clicks, you’ll be able to change main design components like colours, fonts, and buttons. You can too edit the general theme to make site-wide modifications immediately.

Including new pages is a cinch, too. Wix robotically generates pages utilizing your chosen theme to keep up visible consistency, so that you don’t have to fret about manually designing every new web page from scratch.

Wix interface to edit site.

Synthetic Design Intelligence: One in every of Wix’s most helpful improvements is its ADI, or Synthetic Design Intelligence. This nifty software whips up a customized template to your web site in minutes, with no design expertise required.

To begin, simply inform ADI what sort of website you wish to construct—this is usually a weblog, an internet retailer, or a portfolio, simply to call a couple of examples.

Subsequent, enter your website title, select your required pages and options, comparable to a discussion board or reserving system. Then choose a theme and decide your favourite homepage structure. That’s it.

With Wix’s user-friendly editor, you’ll be able to then customise your ADI-generated template the identical approach you’ll with any of the pre-made templates.

For a lot of customers, this function is usually a whole recreation changer. After answering 7 easy questions, you’ll have a smooth, skilled website that’s able to edit and publish. All you must do is let ADI work its magic.

Options from Wix for a homepage design for a building a website.

Nice assist: Wix has stellar assist choices and a person base that always raves in regards to the helpfulness of its assist staff.

Wix’s good chatbot will get issues began, making it simple to seek out correct help. Merely describe your challenge and it’ll both direct you to helpful assets or get you chatting with a assist rep as quickly as potential.

Wix offers you three handy methods to succeed in a buyer assist specialist: you’ll be able to reside chat on the positioning for real-time assist, request an instantaneous callback, or you’ll be able to schedule a callback at your earliest comfort.

This gives a ton of flexibility by itself, however what actually sweetens the deal is how educated and affected person Wix’s assist reps are as nicely. For do-it-yourself web site builders, you’ll be hard-pressed to seek out higher help.

Wix chat support screenshot.

Editor X: For these trying to fine-tune their Wix website’s design, Editor X unlocks extra sturdy styling choices, successfully permitting you to edit your website as when you had been working straight with the code.

With Editor X, you may have whole command over layouts utilizing each flexbox and CSS grid, so you’ll be able to management the exact place and habits of each factor in your pages. You’ll be able to outline sizing, spacing, responsiveness, and different properties at a granular stage.

Whereas retaining Wix’s intuitive drag-and-drop editor, Editor X additionally enables you to apply customized CSS courses, animations, transitions, and different superior interactions. You’ll be able to even management breakpoints in an effort to craft fluid, responsive designs.

It’s spectacular how nicely Editor X bridges the hole between visible modifying and uncooked code. You continue to get Wix’s simple point-and-click instruments, however with extra dominance over attributes like layers, scale, docking, alignment grids, and extra.

Should you’re a complicated person searching for “dev-level” customization energy, Editor X opens the door to HTML and CSS mastery with out having to the touch the code straight.

Wix Studio: Whereas Wix Studio hasn’t formally launched but, it guarantees to empower groups with skills to collaborate and handle consumer web sites with ease.

Wix Studio will mean you can deal with a number of consumer tasks from one intuitive platform. This streamlines consumer handoffs with customized overview and approval processes, since you’ll be able to add staff members to particular accounts and provides them particular entry to collaborate on websites.

For shoppers, Wix Studio gives a code-free CMS for them to replace content material at any time. It has reside remark instruments to permit collaborative communication throughout the editor itself.

For designers, Wix Studio takes customization to the subsequent stage with animations, advanced responsive behaviors, customized CSS, and shared design libraries to keep up visible consistency. This helps you construct gorgeous websites sooner than ever earlier than.

Wix Studio may also allow you to develop premium purposes and themes to promote on the Wix App Market. Those that take part can add an thrilling new income stream.

Though it’s pre-launch, Wix Studio’s promise of streamlined staff administration, improved consumer handoff, deeper customization, and new monetization alternatives make it an thrilling growth for net professionals.

Analytics and advertising instruments: Wix goes far past web site constructing with built-in analytics, e mail advertising automation, AI copywriting and design, and different instruments that can assist you interact your viewers and make data-driven selections.

The platform’s in-house analytics and advertising capabilities are significantly spectacular. Wix gives a candy suite of stories that can assist you analyze your net visitors, together with the place guests come from, their habits in your website, what gadgets they’re utilizing, their contributions to your gross sales income, and extra.

Accumulating emails and sending advertising campaigns can be a breeze with Wix’s built-in e mail advertising system that permits you to section contacts and automate drip campaigns. You can too benefit from eye-catching templates to create newsletters, promotions, and different broadcasts to subscribers with only a few clicks.

A few of Wix’s cooler advertising options embrace QR code technology, weblog title optimization, and the creation of conversion-focused touchdown pages. Plus, you’ll be able to even use the platform’s AI to create social media graphics and Fb Adverts for you robotically.

For at this time’s digitally savvy small enterprise proprietor, Wix has every part you needn’t simply to construct your web site, however to know guests and switch them into prospects as nicely.

Improved website positioning and efficiency: As soon as notoriously weak in website positioning and loading instances, Wix has come a good distance since its early days of poor optimization and gradual website speeds.

Today, you now have full management over key website positioning components proper inside your Wix dashboard—from customized meta tags and URL constructions to canonical tags, markup, and robots.txt, every part you want for search engine visibility is correct at your fingertips.

Equally, Wix pages was bloated, however it has since made investments to website infrastructure which have actually paid off—pages load lightning quick and Core Net Vitals scores are capable of exceed pace benchmarks pretty usually.

For entrepreneurs who depend on website positioning to drive visitors and conversions, having an optimized web site that hundreds quick is crucial. Wix’s evolution in these areas make it simple for enterprise homeowners to rank greater and have interaction guests efficiently.

Emblem maker and enterprise title generator: Should you’re launching a brand new enterprise however are caught on naming and branding, Wix gives user-friendly instruments to get your identification squared away shortly.

Simply enter a couple of key phrases and the platform’s Enterprise Title Generator immediately churns out dozens of inventive and catchy choices.

When you’ve picked a enterprise title, you’ll be able to instantly create a emblem by way of the Wix Emblem Maker. Simply kind in your new firm title, choose your trade and model colours, after which customise the icons, fonts, and design components.

For entrepreneurs who could also be ranging from scratch within the naming and branding course of, Wix makes it extremely easy to ascertain your small business identification in a matter of minutes. No inventive expertise or prior expertise wanted!

Wix website name generator.

Cellular administration: The Wix Proprietor App is a gamechanger for dealing with your website and enterprise duties on any machine, from anyplace.

You’ll be able to entry your full Wix dashboard by way of the app to make modifications to pages, add new posts, modify menus, and analyze visitors metrics—almost something you are able to do from a desktop you are able to do with the app.

The Proprietor App additionally enables you to talk with guests in actual time utilizing reside chat, permitting you to attach with prospects on the fly. You’ll be able to write and publish weblog posts to your viewers when inspiration strikes, no matter location.

Ecommerce shops may even course of gross sales by way of the app, enabling the distant dealing with of orders and funds. Appointment-based companies may handle bookings by way of the cell calendar.

Whereas not as succesful because the desktop for main web site overhauls, the Proprietor App offers entrepreneurs the flexibleness to handle, edit, interact prospects, write posts, observe information, and deal with enterprise operations from their telephone. For at this time’s cell enterprise homeowners, it’s a useful software for staying on high of an internet presence.

Wix Market: The Wix Market makes it simple to seek out and rent expertise to help together with your web site and digital advertising. It’s residence to pre-vetted freelancers and businesses specializing in key providers like graphic design, net design, growth, website positioning, and ecommerce retailer setup.

The distributors you’ll discover within the market have expertise working with Wix and might present providers for creating, optimizing, troubleshooting, and managing your website. You’ll be able to view vendor profiles, evaluations, portfolios, and clear pricing proper on their listings earlier than reaching out.

For entrepreneurs searching for assist constructing their on-line presence, the Wix Market simplifies hiring the fitting freelancer or company to your mission. With pre-screened and reviewed distributors specializing in Wix, you’ll be able to confidently outsource duties to certified expertise.

Velo: Velo is Wix’s built-in net app growth software that permits you to create extremely skilled net apps associated to enterprise ecommerce methods, social networks, customized CRMs, and extra.

A key benefit of Velo is its minimal setup. You’ll be able to instantly begin constructing your net app utilizing an intuitive visible editor, full with a library of elements that require no coding.

Velo is constructed for seamless integration with third-party APIs like SendGrid, Twilio, Stripe, and a whole bunch extra, so you’ll be able to incorporate main instruments and providers with out problem.

You can too handle information with Velo’s built-in database administration system, enabling you to create dynamic, data-driven net apps that ship personalized experiences.

For entrepreneurs searching for to launch net apps on a single, built-in platform, Velo is an extremely highly effective growth software obtainable proper throughout the Wix dashboard. With its visible editor, third-party integrations, and database instruments, you’ll be able to quickly construct and deploy apps that drive enterprise affect.

Options for everybody: Irrespective of your trade, Wix has the instruments that you must construct an efficient on-line presence.

For ecommerce companies, Wix gives an entire gross sales platform with multichannel administration, POS capabilities, dropshipping automation, and over 80 fee gateway integrations.

Service corporations can leverage Wix’s built-in scheduling options to handle appointments, shoppers, workers, and funds out of your website so you’ll be able to streamline your operations.

Eating places can showcase menus, take reservations, join with prospects digitally to coordinate deliveries and pickups, and course of orders on-line.

Bloggers can select from a whole bunch of templates to share content material in a visually interesting approach. Wix helps you enhance viewers engagement with newsletters, members-only entry, scheduled posts, and donation alternatives.

Health professionals can supply on-line courses, take bookings, invoice shoppers, and observe progress by way of the platform—which is handy each for instructors and members.

All in all, Wix goes past mere website-building to offer tailor-made options for key industries. Its partnership integrations and app add-ons ship specialised instruments that may assist any enterprise succeed on-line.

Wix dashboard with a list of 12 products shown.

Wix’s Potential Drawbacks

Adverts on the free tier: The free model of Wix has a number of drawbacks associated to advertisements and branding.

For instance, with a free Wix website, your net tackle will likely be a subdomain of “wixsite.com” somewhat than your individual customized area title. This will diminish your model authority straight away on the URL stage.

Free Wix websites additionally place conspicuous advertisements on each web page of your web site. These vary from banner advertisements to textual content hyperlinks saying “Create your individual web site with Wix.” Though comprehensible for a free platform, these advertisements can detract from a cultured, skilled look.

Your website’s favicon—the small icon in browser tabs—is the default Wix “W” emblem on free websites. Most companies choose to add their very own customized favicons for a extra personalized, branded expertise.

Whereas Wix’s free plan is helpful for primary web sites, the shortcoming to take away advertisements and Wix branding presents limitations for companies targeted on conveying professionalism. Whereas advantageous for private websites, it is probably not sufficient for customer-facing websites that depend on higher person experiences.

Site designed with Wix.

Closed platform: Wix strikes an excellent steadiness between design freedom and value. Nevertheless, the trade-off is that its closed, proprietary system has constrained choices for website migration, back-end management, and full customization functionality in comparison with open supply options.

Not like open supply platforms like WordPress, you can’t freely export your Wix website’s code or content material. This implies your Wix web site can solely exist throughout the Wix infrastructure.

Whilst you even have a substantial amount of design flexibility through Wix’s templates and instruments, you’re in the end restricted to what the platform can accommodate, even with the power so as to add some customized code.

For customers who’re pleased to have Wix deal with updates, upkeep, pace optimization, and safety patches, it may be fairly handy not having to handle the technical backend. Nevertheless, these needing full management and adaptability would profit extra from open supply platforms the place they will host and govern all points.

Tough to modify templates: One other key limitation we’ve noticed is how troublesome it may be to vary to a distinct template as soon as your website is established.

Once you first create your Wix website, you’re free to select from an ample choice of templates to match your imaginative and prescient. Nevertheless, when you populate your chosen template with content material, altering the template turns into problematic.

There isn’t a automated technique to migrate your pages, textual content, photos, and different components into a brand new Wix template, so it’s possible you’ll have to rebuild every web page within the new template’s format manually, copying content material over one part at a time.

In fact, you’ll be able to all the time modify your present template’s total type by altering the positioning theme, however this solely makes international updates to primary design components like colours, fonts, and buttons—it doesn’t change the template’s core construction of layouts, sections, and built-in options.

Whereas altering to a very new template is cumbersome and labor-intensive, it’s probably manageable for smaller websites. However for bigger, extra advanced websites, the shortcoming to modify templates is an enormous merchandise to think about on the starting stage.

Wix Plans and Pricing

Wix is unquestionably a bit pricier than a few of the different web site builders on the market. That stated, its free tier with advertisements might be very helpful for getting began, and there are a number of remaining paid tiers that will supply simply sufficient options at a value level you’ll be able to afford.

Five plans with prices shown for Wix.


Wix’s free tier gives a wonderful technique to check out constructing a primary web site on its user-friendly platform. Whereas restricted, it comes with the next:

  • A free “Wixsite” subdomain URL (comparable to yourbusiness.wixsite.com/mysite)
  • 500MB of storage and 500MB month-to-month bandwidth
  • Entry to a whole bunch of templates and the drag-and-drop website builder
  • Capacity to attach your individual area (by tackle solely, that means it’ll nonetheless present advertisements)
  • Wix advertisements on all pages
  • Wix branded favicon on browser tabs
  • Full entry to Wix assist and neighborhood boards

The main constraints of the free plan are the aforementioned advertisements, the shortcoming to take away the “wixsite” area, and the restricted storage and bandwidth. This makes the free choice finest for private websites or easy enterprise pages.


The Gentle plan prices $16 monthly and gives a strong improve from Wix’s free choice, together with the power to take away advertisements and use a customized area.

With Gentle, you’ll be able to join your individual area title without spending a dime for the primary yr. This allows you to set up your model identification with knowledgeable customized URL, leaving the Wixsite subdomain behind.

Storage on the Gentle plan is elevated to 2GB from 500MB, offering extra room for high-quality photos, movies, and different media.

You can too add as much as two collaborators to your website, permitting a small staff to work in your Wix website collectively.

This plan additionally unlocks Wix’s Gentle Advertising suite—you get 4 lead seize kinds to assist convert website guests, with as much as ten fields per type. Automated advertising instruments are additionally included.

Whereas Gentle has limits on storage, bandwidth, and advertising capabilities, it’s an reasonably priced choice for a lot of small companies and people eager to improve from a primary free website.


The Core plan prices $27 monthly and provides key options and functionalities for constructing a strong enterprise website.

You get 50GB of space for storing, 5 collaborators to your staff, and the power to create buyer accounts for shoppers. Additionally included are apps just like the Occasions Calendar, Web site Booster for efficiency, and different instruments which are helpful for producing model belongings.

The Core plan’s advertising suite is upgraded to 10 kinds, with 50 fields per type, website search, and reside chat to have interaction guests.

For ecommerce retailer homeowners, you’ll additionally discover options that allow you to just accept funds, arrange subscriptions, combine with marketplaces like Amazon, promote on social media, and course of orders in-store with POS integrations. You’ll be able to handle as much as 50,000 merchandise.

Further gross sales options embrace deserted cart restoration, computerized reductions, pre-orders, and handbook order processing.

With ample storage, a large function set, full ecommerce capabilities, and highly effective advertising instruments, Wix Core gives large worth for small companies trying to promote on-line and market themselves successfully.


At $32 monthly, Wix Enterprise caters to larger ecommerce shops and different corporations needing superior options past Core.

The Marketing strategy offers you 100GB of space for storing and the power so as to add ten staff members. For advertising, this tier bumps as much as 25 lead seize kinds with as much as 75 fields per type.

On the funds aspect, you get every part included in Core, however the Enterprise tier provides automated gross sales tax calculations for as much as 100 transactions month-to-month.

For on-line promoting, Enterprise expands ecommerce capabilities with as much as 1,000 product evaluations, branded reward playing cards, limitless “again in inventory” notifications, and assist for 5 further currencies.

With ten instances the storage, extra advertising customization, automated gross sales tax, and expanded ecommerce options, Wix’s Marketing strategy is right for established corporations promoting on-line.

Enterprise Elite

At $159 monthly, Enterprise Elite caters to established enterprises needing premium capabilities and excessive scalability. It comes with:

  • 15 collaborators to your staff and limitless storage for media, merchandise, and information.
  • Customized analytics stories for granular perception into visitors and buyer habits.
  • Precedence 24/7 buyer assist.
  • Advertising suite upgrades to 75 lead seize kinds with 100 fields per type for extremely personalized conversions.
  • Automated gross sales tax covers as much as 500 transactions month-to-month.
  • As much as 3,000 ecommerce product evaluations, assist for 10 further currencies, and a loyalty rewards program by Smile.io.

With limitless storage, precedence assist, key analytics, superior advertising instruments, and an expansive ecommerce function set, Wix’s Enterprise Elite plan helps established corporations handle a large-scale on-line presence.


For main companies and organizations that want tons of flexibility and just about limitless scalability, Wix Enterprise gives customized plans with customized, needs-based pricing.

Basically, Enterprise makes every part limitless—staff members and permissions, space for storing, advertising kinds and customizations, product catalog capacities, currencies, and transactions—none of those are capped with an Enterprise plan.

With Enterprise, Wix gives white-glove assist and consultations to match these limitless capabilities to your targets. It’s designed for large, advanced websites like these of main international manufacturers.

Whether or not that you must onboard hundreds of customers or handle a global multi-brand ecommerce operation, Enterprise has the scalability and adaptability with out synthetic limits.

Closing Ideas

Wix is mainly the gold commonplace in terms of web site builders. It’s simple to make use of, extremely purposeful, and has pricing to match most budgets.

Whereas it may well get costly in order for you all of the bells and whistles, it in the end serves as an all-in-one platform due to its capabilities that sometimes require a number of providers and subscriptions anyway. In addition to, it’s additionally simple to get began on the free tier and transfer up from there.

Should you’re a small enterprise or an entrepreneur trying to construct your individual web site, you actually can’t go improper with Wix. In fact, if Wix doesn’t fairly suit your wants, our checklist of high web site builders has another nice choices.



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