Navigating the Efficiency Paradox

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Advertising and marketing Podcast with Eduardo Briceño

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Eduardo Briceño. He is a world keynote speaker and facilitator who guides most of the world’s main firms in creating cultures of studying and excessive efficiency. Earlier in his profession, he was the co-founder and CEO of Mindset Works, the primary firm to supply progress mindset improvement providers.

His new e-book, The Efficiency Paradox: Turning the Energy of Mindset into Motion, helps you uncover learn how to steadiness studying and performing to bolster private and staff success.

Key Takeaway:

The efficiency paradox relies on the fixed give attention to performing duties at a excessive degree which may result in burnout and stagnation slightly than enchancment. Eduardo highlights the significance of incorporating studying and enchancment into day by day duties and targets and he explores the idea of the “studying zone” and the necessity to steadiness efficiency with deliberate efforts to experiment, search suggestions, and constantly develop.

Querys I ask Eduardo Briceño:

[01:08] What’s the paradox?
[01:37] So the paradox is that as a substitute of individuals getting higher, they really burn out or carry out worse?
[04:22] You’re suggesting one thing that’s very structured, proper? Is that basically the one strategy to get issues achieved?
[06:38] What you’re suggesting is that we are able to truly empower individuals to make leadership-type choices, proper?
[07:52] The e-book is damaged up into two main sections focusing on the person in addition to the group. One of many instruments that you simply discuss for the person is the thought of a progress propeller. Are you able to clarify that?
[10:48] When you work at a spot and also you just like the place you’re employed at, however your coworker group is just not essentially driving you to satisfy your targets within the studying capability. Is that one thing you must proactively be desirous about constructing?
[12:27] How do I create a studying group? What are among the issues that a corporation can do, particularly in the event that they haven’t been seeing themselves as such?
[14:29] Ought to we add studying targets as a part of how we’d consider the effectiveness of a staff member?
[16:22] What are the traits that you simply suppose actually need to exist for this to work?
[18:32] Have you ever seen incentive packages and recruiting approaches that basically are rewarding that progress mentality?