Uncover the advantages of consent-based advertising: Privateness and personalization

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Structured data

Within the age of knowledge privateness rules and growing shopper considerations, manufacturers should discover methods to make use of first-party information whereas defending shopper rights.

Be part of specialists who will dive into the ability of first-party information and the way to use it in a privacy-first method. The panel will discover the significance of transparency, consent, and information safety and provide sensible suggestions for implementing accountable information practices.

Be taught extra by registering and attending “Privateness & Personalization: The right way to Profit from Consent-Primarily based Advertising and marketing,” offered by OneTrust.


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Concerning the writer

Cynthia Ramsaran

Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, expertise, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.

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