Nissan’s ‘Heisman Home’ marketing campaign with Zillow, Caleb Williams and TikTok influencers

The marketing campaign, dealt with by Omnicom’s TBWAChiatDay, will additional the actual property theme with a few influencer partnerships. One deal is with Caleb Simpson, who is thought for producing video excursions of normal individuals’s residences and houses on TikTok ( the place he has 7.7 million followers) and Instagram (1.4 million followers). For Nissan, he’ll tour the Heisman home with the soccer greats and mascots. The automaker can be partnering with TikToker Jonathan Carson, whose humorous video opinions of properties, typically sourced from Zillow postings, have gained him greater than 380,000 followers.

That is the primary Heisman Home marketing campaign below the watch of Marinkovic, who joined Nissan in March from Kia, the place she served as director of selling operations and technique at Kia Motor America. The marketing campaign stems from Nissan’s long-running sponsorship of the Heisman Trophy.

“Heisman has been a convention at Nissan for a few years now. And once I joined, one of many issues that I used to be enthusiastic about with this property, and one of many causes that we love the Heisman, and the Heisman Home, particularly, is it is a part of tradition,” Marinkovic stated.