Taggbox Evaluate – The Good and Unhealthy for 2023

Influencer advertising has turn out to be a powerhouse. Individuals belief individuals. Once we see somebody similar to us (or somebody we aspire to be) utilizing a product that pursuits us, it makes the choice that a lot simpler. However how do you even begin to leverage user-generated content material (UGC) in case you haven’t tried earlier than? That’s the place Taggbox involves the rescue, serving to trendy companies acquire and repurpose UGC for every part from their internet pages to their advertising campaigns.

Taggbox: The Good and the Unhealthy

There are thousands and thousands of individuals on social media, all speaking about their experiences. Thus, it’s crucial to leverage the UGC creators who’re sharing their ideas and emotions about your model, your trade, or the rest associated to your enterprise. With Taggbox, that’s extra simply attainable than ever. We cherished loads of what this platform has to supply and solely encountered just a few minute drawbacks.

What Taggbox Is Good At

With its three distinct merchandise—the total UGC Suite, its Widgets, and its Social Wall Show—Taggbox provides a wide selection of the way to search out and make the most of user-generated content material. There’s loads of potential on this platform, so let’s dissect its options and elaborate on a few of the artistic methods they can be utilized.

An all-in-one UGC resolution

Let user-generated content material rework your model promotion. Taggbox’s dynamic dashboard enables you to simply acquire, arrange, and publish content material from over 15 social channels.

You’ll have the ability to browse content material being posted on LinkedIn, YouTube, Instagram, TikTok, and even Pinterest and Yelp, along with different platforms. Discover gadgets in private account pages or tales, uncover content material through hashtags, or discover mentions and tagged accounts.

From there, it’s straightforward to gather every part in Taggbox’s central hub. Arrange doubtlessly helpful UGC belongings utilizing tags, collections, and filtering to construct up a potent library of images, movies, and actual person opinions.

For instance, your ecommerce operation can tag merchandise in customers’ photos to create shoppable galleries that drive gross sales.

You may as well take away the effort of guide effort by letting Taggbox robotically monitor and average feeds, letting it display screen for issues like profanity or delicate content material.

Asset reuse generally is a thorny path to stroll, however Taggbox makes it straightforward to amass rights to user-generated content material.

You don’t need to scramble to contact creators individually. From the dashboard, ship batch requests to realize consent certificates and full utilization rights at scale, then relaxation straightforward realizing which you can legally repurpose the UGC you’ve discovered.

Publishing your acquired content material is simply as straightforward. With the press of a button, share the person content material you’ve gotten rights to in your web site, in print, in emails and on-line adverts, and extra. A simple-to-handle code snippet makes embedding UGC a breeze.

And, you’ll at all times keep on prime of the most recent and best content material to doubtlessly use. Taggbox’s feeds carry real-time UGC from linked accounts on to you.

Lastly, you’re not left guessing because of the built-in analytics. Establish and join with prime contributors by means of trackable influencer analytics. Optimize future campaigns primarily based on ROI, general income, and viewers engagement. Plus, you’ll prolong each your insights and functionality with Taggbox’s integrations with Hootsuite, Buffer, WooCommerce, Shopify, and extra.

With Taggbox’s UGC Suite, you will have an all-encompassing system that helps you leverage user-generated content material for the primary time or accomplish that extra successfully by sourcing genuine, participating belongings.

Clever methods to reuse UGC belongings

Taggbox provides a wide selection of widgets and strategies for repurposing the content material you supply.

Galleries of assorted varieties can be found. Deploy a social feed widget in your web site to showcase others’ social content material in an interesting carousel. Or, leverage Taggbox’s UGC Gallery widget to customise and get artistic with the show of UGC belongings on any digital property of yours and even inside emails.

Talking of that, Taggbox additionally provides two widgets only for campaigns—one for emails and one for hashtags. The previous enables you to leverage UGC in e-mail sequences of any kind to spice up open and click-through charges and stoke the eagerness of recipients. The latter enables you to pull posts from throughout all channels with ease utilizing outlined hashtags and Taggbox’s automated moderation.

Past that, Taggbox additionally provides widgets for tapping into social media tales and even person opinions from Google, Yelp, and different venues.

With the stories-focused widget, you possibly can each capitalize on the thrill of limited-time posts and save this ephemeral content material earlier than it disappears eternally, making certain you by no means lose out on high quality UGC simply because it’s tied to an Instagram or TikTok Story.

In the meantime, the flexibility to simply collect and spotlight person opinions in your web site and different properties provides you on-line fame administration a severe increase. Preserve the rave opinions out of your greatest followers front-and-center for others to see. This can be a good way for companies to construct up their social proof.

All widgets are customizable, although we additionally assume they give the impression of being and show nice proper out of the field. They’re attentive to completely different shows (essential for customers on their telephones whom social media posts will doubtless have an effect on finest) and you’ll tailor the feed structure, fonts, colours, pop-ups, card kinds, and extra. Or, transcend preset customizations with CSS implementation for full artistic freedom.

Web site guests have a tendency to remain 90 seconds longer on a web page with UGC on common. And research present that UGC improves conversions by over 40% because of the authenticity of actual buyer experiences.

With Taggbox’s widgets, you’ll have a full arsenal of strategies for reusing and displaying the UGC you’ve collected, thus getting web site guests to remain longer and turn out to be extra doubtless to purchase.

Maximize in-person engagement

We’ve solely coated half of the equation relating to reusing UGC. There’s equally wonderful potential in bringing user-generated belongings offline and using them in real-world shows.

Taggbox provides a singular product within the type of their Show (Social Wall). This brings your occasions, pop-up retailers, and brick-and-mortar retail places to life.

This built-in, all-in-one resolution engages audiences at dwell happenings. Enliven your signage, digital shows, and extra with an ever-updating feed of attendee content material generated in actual time.

You may pull from social channels within the typical methods to populate your in-person digital feed or enable for attendees to submit their firsthand experiences utilizing QR codes, hashtags, or a bespoke URL. They’ll watch as their picture or video will get fed on to the social wall, giving them an trustworthy feeling of genuine participation and contribution.

And, luckily, you received’t have to fret about pranksters including unsavory to the feed because of Taggbox’s automated moderation and filtering.

After all, you may make any customizations you’d like. Set backgrounds and colours, combine your emblem, and use the Studio function to combine content material between UGC, QR codes, ballot outcomes, different saved media, and extra to maintain your viewers’s consideration.

The chances are countless for the place you possibly can showcase your custom-made social media feeds through Taggbox’s Social Wall.

Show it at dwell bodily occasions on venue screens to foster engagement. Publish your curated UGC on digital signage like mall shows, transit adverts, billboards, and extra. Drive visibility for sponsors by integrating sponsored posts creatively into your feeds on the show wall.

With this device, you possibly can leverage Taggbox’s nice capabilities for hybrid and in-person occasions and locales, in addition to all your digital wants.

Personalize your belongings

Collections in Taggbox allow you to take what you’ve gathered and tweak it to suit your wants. Add {custom} CTAs, use CSS to combine UGC into any container, model galleries and different shows with banners, and an entire lot extra.

With out shedding the message, you possibly can rework uncooked however related UGC into polished, on-brand content material.

Use tags in your Assortment to mark whether or not belongings are prepared to make use of as they’re or in the event that they want some effort to make them match right into a show, marketing campaign, e-mail, or different objective. Fortuitously, you get assistance from Taggbox’s AI, which might robotically tag visuals primarily based on objects, scenes, textual content, and extra.

You may slice and cube Collections nevertheless you see match. Merely click on to pick posts and transfer them between Collections as your wants evolve. Then, share them with ease throughout channels. The whole lot inside your digital ecosystem stays completely in sync.

Enhance your campaigns

Taggbox is aware of that UGC isn’t occurring in a vacuum. The important thing to leveraging it’s by discovering higher methods to supply it and use it to assist your different advertising and buyer relationship efforts.

First, everyone knows that hashtag campaigns are a tried-and-true strategy to uncover and combination UGC. Taggbox helps you run hashtag campaigns that may produce unmatched outcomes.

The software program will provide help to disseminate your hashtag to followers and followers, then acquire responses and robotically display screen out any inappropriate content material. You may construct severe social momentum this fashion, as UGC tends to carry out six occasions higher than typical brand-related content material when it comes to engagement and conversions.

You may inject social proof into extra conventional advertising campaigns as nicely. Characteristic actual person content material like opinions, images, movies, and social posts in emails to take open charges, clickthroughs, and engagement as much as an entire new degree.

Let your loyal prospects do the speaking to prospects and leads by spotlighting their tales, experiences, and model sentiments. You get to construct extra strong credibility and belief with potential prospects this fashion. And UGC tends to raise conversion charges up 10% higher in comparison with inventory imagery of your merchandise.

Taggbox will provide help to construct out personalised messages and even help with widespread e-mail pushes like win-back campaigns and deserted cart restoration.

The identical goes for internet advertising. Highlight UGC in your social adverts to ship well timed and recent imagery to go together with your CTAs. Convey a degree of authenticity to promoting posts.

Research present UGC in adverts improves conversions by over 8.5% by showcasing actual buyer views to make your model extra relatable. Spotlighting UGC additionally fosters loyalty by exhibiting you worth your group’s voices. Make prospects really feel heard and represented in your adverts.

Now it’s easy to enliven your campaigns and make them more practical by leveraging actual, human social proof.

Superior analytics

Acquire detailed efficiency insights round your utilization of UGC in Taggbox.

Helpful dashboards and reviews present metrics on every part, from viewers sentiment, person habits, and most lively contributors to requirements like impressions, views, posts, and clicks. Monitor efficiency throughout touchpoints or zoom in on particular channels.

Graphs and charts make it straightforward for you and anybody else you share reviews with to understand what’s occurring and what’s working.

Drill down additional into customer data, regional knowledge, and extra to get deep into the outcomes and what they imply. And, in case you’re utilizing widgets or the Social Show, you may get metrics on how UGC delivered through these strategies is performing.

Plus, you possibly can observe hashtag efficiency tied to campaigns or on the entire and determine prime influencers related together with your model to encourage them to maintain producing the content material that delivers. And, you’ll by no means be at midnight about whether or not your funding is paying off by means of detailed ROI data tied to UGC belongings and collections.

Taggbox’s Potential Drawbacks

There isn’t a ton to complain about right here, however there are some sticking factors we skilled throughout our testing. Typically, there are gripes about performance, however our greatest ache level was truly determining how a lot it prices to get the proper mix of options and providers from Taggbox.

Complicated pricing and product separation

Taggbox has separate pricing for every of its three core merchandise: the all-in-one UGC suite, its widgets, and its distinctive Social Wall providing.

The issue is, the separation between a few of these isn’t too clear.

For one factor, we questioned why the UGC Suite doesn’t provide a plan that features Taggbox Widgets. With a purpose to create a seamless expertise with sourcing and reusing UGC, it looks like separating these two merchandise is extra of a approach for Taggbox to make extra cash than it’s about segmenting options and instruments for buyer comfort.

Simply generally, navigating Taggbox’s catalog can get complicated. All informed, there are 17 completely different plan varieties on provide. Discuss being paralyzed by selection.

Social Wall and Widget pricing are public, however you have to request pricing for the UGC Suite. You may as well attempt these two choices without spending a dime on a 14-day free trial, however that doesn’t prolong to UGC Suite both, the place your solely publicity to the platform earlier than committing to a paid plan comes within the type of a demo with gross sales.

It’s not essentially a deal-breaker to have this kind of product segmentation, however we do want that Taggbox might discover a strategy to streamline the choice of their merchandise for first-time prospects. On prime of that, bundle choices could be an incredible comfort to supply customers that know they received’t get sufficient simply from the UGC Suite by itself.

UI points

A couple of issues struck us (and actual customers, as famous in opinions of theirs that we analyzed) as suboptimal when it comes to utilizing Taggbox itself.

On our aspect of issues, we had troubles from the get-go. Creating an account took longer than it wanted to as a result of the transition display screen after clicking the Free Trial button took a pair minutes to load in any respect. Then, we had bother logging in till we used an incognito session in Chrome, which appeared odd.

Navigating between the three completely different merchandise was cumbersome as an alternative of cohesive. This simply underscores the necessity for Taggbox to create tighter integration between their core choices.

And the UGC Suite itself sported an underwhelmingly sparse interface. We thought that Taggbox might do a greater job within the UI/UX division, since their core service revolves round organizations’ potential to leverage UGC for that very same objective.

Customers of Taggbox had some bones to select, as nicely. A number of opinions cite issues with key social media integrations like Instagram, which constantly disconnects and requires customers to repeatedly reconnect accounts. This disrupts workflows and creates complications. Equally, some individuals reported bugs with Taggbox’s API integrations that severely limits the flexibility to increase the core instruments.

Altogether, it’s not a ton to quibble about, however what points we and others have observed might mitigate Taggbox’s usefulness, particularly in case you’re planning to lean closely on it to take your digital properties, occasions, and campaigns to the subsequent degree.

Taggbox Plans and Pricing

With three principal merchandise, Taggbox offers an array of plans for accessing the options and instruments on provide. It may get awfully complicated at first look, so we’ve damaged every part down right into a extra digestible dissection of every providing’s worth factors.

UGC Suite

Taggbox’s UGC Suite is the all-encompassing platform for the administration and publishing of user-generated content material.

There are three plans, however every requires a quote to get pricing. The principle variations between them are the options provided and the variety of posts and UGC rights you’re in a position to retain on every.

It begins with the Staff plan. Right here, customers can combination person generated content material from over 20 sources and allow audiences to straight submit images, movies, and different content material by means of the UGC Uploader device.

You received’t have the ability to obtain UGC, however you do stand up to 200 month-to-month utilization rights on this plan and the flexibility to republish them wherever.

You’re additionally given entry to Taggbox’s ROI calculator and detailed analytical insights. You can also have as much as two collaborators on the platform.

The subsequent step up is Enterprise, which unlocks an entire lot greater than Staff. UGC rights develop to 400 per thirty days and now you can obtain any belongings to any machine.

Increasing on Staff’s allotment of 10,000 yearly retained posts, now you can maintain onto as much as 15,000 UGC belongings per 12 months. Collaborator entry additionally expands to 5 on this plan.

Right here’s the primary tier the place you possibly can leverage Taggbox’s API. Construct apps and different components utilizing your UGC collections, as much as 5,000 hits. You’re additionally getting social sharing and entry to Taggbox’s Creators Group for the primary time.

The highest tier is the Company plan. Right here, all the constraints soften away. You’re getting limitless retained posts, UGC rights, API hits, and collaborators.

You additionally unlock the AI tagging function we’re such large followers of, making your life simpler when it comes to curating and organizing UGC belongings.

Help is basically constant from plan to plan, with the one exception being Staff limiting you to dwell chat assist whereas Enterprise and Company afford you devoted assist.

You may demo any of Taggbox’s plans for its UGC Suite by reaching out to gross sales through the web site.

Widget

For entry to Taggbox’s internet web page and e-mail widget, you possibly can faucet into one among 4 Widget plans that vary from free-forever to custom-priced.

Every plan provides you guide moderation management, internet themes on your widgets, and the user-facing UGC uploader. However successive plans unlock extra highly effective options whereas additionally supplying you with extra room to make use of the widgets.

The free Startup plan is a superb worth. You solely can use one widget at a time, however you continue to get entry to the highest 5 platforms (Instagram, Fb, TikTok, Airbnb, and On Website) and also you’re allowed as much as 2,000 views per thirty days. So long as you’re not already coping with large site visitors, this might fit your group simply positive.

The Startup tier additionally lets you retain as much as 500 posts to be used in your widget. Widgets on this plan refresh feeds each six hours.

The primary paid tier is Fundamental, which runs $39 per thirty days if you go for annual billing ($49 for month-to-month billing). It enables you to deploy as much as three widgets which are allowed entry to the over 15 platforms Taggbox can pull from.

Views allowed go approach as much as 1 million per thirty days, you possibly can have a collaborator be a part of you on this plan, and also you’re getting key options like:

• Automated moderation
• Analytics
• Customized posts
• Calls-to-action

This plan additionally removes Taggbox’s branding from the widget for the primary time. And feeds are refreshed each half-hour.

To unlock the e-mail and hashtag marketing campaign capabilities we highlighted earlier, you’ll need at the least the Professional plan, which prices $79 per thirty days if you pay for the total 12 months up entrance. It goes as much as $99 on month-to-month billing.

Past the entry to these marketing campaign instruments, you’re additionally getting use of as much as 5 widgets on the similar time, limitless month-to-month views of your widgets, 10,000 retained posts, and a feed refresh cycle of each 10 minutes.

There may be additionally a custom-priced Enterprise plan that may be tailor-made to your precise specs. Get extra widgets, feeds, platforms, and extra, plus immediate feed refreshing and limitless retained posts.

Any plan, save the Enterprise tier, will be tried out on a 14-day trial interval.

Occasion Show

Taggbox’s distinctive Social Wall providing is available in just a few completely different flavors. We’ll begin by specializing in the event-exclusive set of plans for this product, which focus extra on the frequency of needing to arrange the Social Wall at in-person capabilities.

Plans begin with Unique, which runs $149 per day. That is the choice for one-time or very rare use of Taggbox’s Social Wall.

It lets you arrange two partitions using as much as 5 feeds for a limiteless variety of viewers. You get the core UGC Uploader device, full-screen bulletins, {custom} banners and posts, guide and automated moderation, analytics, a profanity filter, and an entire lot extra.

Mainly, Unique provides you almost full run of this Taggbox product for one-time use.

For extra common utilization, the entry-level plan is Fundamental, which runs $249 per 30 days.

Your allotments are restricted right here, as you solely get one wall that may use as much as three feeds for a most of 5,000 viewers. You don’t get the UGC Uploader, however you get every part else provided in Unique plus sentiment evaluation.

The Professional plan provides you extra room on the larger worth of $599 per 30 days. Broaden as much as 5 partitions with 10 feeds, and as much as 5 collaborators, plus the flexibility to accommodate as much as 25,000 viewers. This plan additionally provides you entry to the UGC Uploader.

And, if that’s not sufficient on your wants, you will have two choices.

One is the custom-built Enterprise plan. For a {custom} worth, you possibly can arrange a bundle that offers you as many partitions, feeds, and allowed viewers as you’d like.

Or, in case you’re an occasion company that by no means actually stops, check out Taggbox’s devoted providing for that use case. The Occasion Company Annual Plan offers a custom-made UGC show resolution tailor-made for businesses managing occasions year-round.

You may host any variety of occasions directly with an unrestricted toolkit specialised for high-volume utilization. And, it’s straightforward sufficient to interrupt even after a handful of occasions, with per-client charges often starting from $1,000 to $5,000.

Digital Show

Taggbox separates their Social Wall providing for persistent digital shows, corresponding to these in brick-and-mortar shops or company workplaces.

You can begin affordably on the Launch plan, which prices $79 per thirty days when paying yearly ($99 on month-to-month billing).

Right here, you get the core options for leveraging UGC in your digital signage:

• One wall with as much as 5 feeds
• As much as two screens
• Full-screen bulletins
• Automated and guide moderation
• Analytics
• Customized banners, posts, and backgrounds
• Show themes

Lacking listed here are entry to the Studio and UGC Uploader, however these arrive on the subsequent step up: the Have interaction plan.

Costing $159 per thirty days on annual billing ($199 on month-to-month), you’re additionally allowed two partitions, as much as 10 feeds, and as much as 5 screens. You additionally unlock sentiment evaluation right here, plus faster feed refresh occasions of 10 minutes (in comparison with Launch’s 15-minute cycles).

From there, it’s a lot the identical because the event-exclusive choices. The penultimate plan is Skilled, which runs $239 per thirty days on annual billing ($299 when paying month-to-month). This tier provides you as much as 5 partitions, 10 screens, and 20 feeds, plus as much as 10 collaborators and five-minute refresh cycles.

Past that’s one other bespoke Enterprise plan, with {custom} pricing, immediate refreshing, and the potential for limitless partitions, feeds, and screens.

Check out any of those plans aside from the Enterprise providing on a 14-day free trial.

Closing Ideas

Taggbox is a novel, extremely helpful platform. UGC is highly effective advertising collateral in right now’s world and we haven’t seen many different options present an identical bevy of the way to entry, safe, retailer, arrange, repurpose, and reuse user-generated belongings. Pricing is a bit headache-inducing, each when it comes to plan choice and a few worth factors, however the efficiency of this software program can shortly soothe that preliminary ache. However, it’s merely essential to guage for your self by securing a demo of Taggbox’s UGC Suite or a free trial of its Social Wall or Widget merchandise.