MAA Christmas Adverts of the Month (to this point): John Lewis, Apple and Fondation Abbé Pierre

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Most advertisers have fired their heavy Christmas armoury already and it’s not even December but – though likely there’s extra to come back.

It’s one other humorous previous Christmas after all after years of Covid, though it’s nonetheless with us in some locations, notably China. This time it’s the vitality/price of residing disaster and the barbarous assaults by Russia on Ukraine that are making us all depressing.

Adland isn’t a very joyful place with a spherical of redundancies sure to be introduced over the vacation interval when homeowners suppose no-one is trying.

So let’s have fun three nice advertisements, two of them with their bleak parts, which present that craft abilities and story telling are nonetheless alive and (pretty) properly.

John Lewis from adam&eve/DDB, Apple AirPods from TBWAMedia Arts Lab (director Juan Cabral) and Fondation Abbé Pierre. The grim ones are uplifting as a result of there’s considerable kindness and hope.