PostcardMania Overview – The Good and Unhealthy for 2023

Social media advertising companies are in every single place today. You’d be hard-pressed to throw a digital rock and never hit one. Nonetheless, each every so often you come throughout one thing distinctive—like a advertising firm that mails out bodily postcards to strategically focused neighborhoods. 

Say hiya to PostcardMania.

Yep, we had been shocked that sending postcards could possibly be a viable advertising technique in 2023, too, however tons of of constructive critiques on Trustpilot and over 1,000 rankings left on the PostcardMania website recommend that common ol’ mail advertising continues to be alive and properly. And imagine it or not, the campaigns appear to be working.

PostcardMania does much more than simply mail postcards and brochures for you, nonetheless. The truth is, you may get all types of assist with digital advertising, graphic design, and net improvement to go together with your junk mail campaigns. 

For those who’re a small enterprise trying to get a leg up on the competitors, PostcardMania is usually a one-stop store so that you can attain extra prospects on-line, on social media, and of their mailboxes.

PostcardMania: The Good and the Unhealthy

First issues first, PostcardMania appears a bit of hectic, like there’s an excessive amount of being supplied . In fact, many enterprise house owners will love that they’ll discover almost 50 advertising services in a single place, however for first-time guests it may be overwhelming. 

Second, the web site expertise and PostcardMania’s customer support employees are overtly sales-oriented, and though that is sensible while you’re promoting to different companies, there’s upsides and drawbacks to any system that requires guests to request a quote or hop on a name with a gross sales rep earlier than with the ability to buy a services or products. 

What PostcardMania Is Good At

Spectacular advertising choices: Although the title would possibly recommend that it’s all about mailing postcards, PostcardMania provides a complete suite of selling providers that extends far past that. It’s actually a full-service advertising firm, outfitted to deal with every thing from artistic recommendation to weblog design, e mail advertising, and multi-channel promoting campaigns.

Slightly than outsourcing completely different elements of the advertising bundle, PostcardMania handles every thing with in-house groups. This permits for seamless coordination throughout providers and campaigns.

The graphic design group can develop eye-catching model belongings like logos, net graphics, packaging, signage, and extra. For on-line efforts, PostcardMania gives providers resembling Website positioning optimization, PPC (ppc) advert administration, drip advertising, and lead seize testing.

With this numerous vary of in-house expertise and capabilities, PostcardMania can execute full-scope advertising campaigns that leverage each print and digital channels. Slightly than simply junk mail, they ship multi-channel methods encompassing artistic design, manufacturing, and execution.

Lengthy-time experience: With over 20 years of {industry} expertise, PostcardMania is a real veteran in serving to small companies generate leads and gross sales. It was the primary firm to offer a whole suite of junk mail advertising providers all below one roof. 

Immediately, PostcardMania has served over 100,000 prospects and companies, continuously testing and evolving with advertising finest practices to find out what artistic methods work finest. The corporate faucets into responsive mailing lists to succeed in certified prospects, and it experiments with mailing volumes and frequencies to search out the optimum price of return.

With this wealth of hands-on expertise, small companies may be assured they’re getting robust, industry-leading steering and providers from seasoned specialists. 

Variety of print merchandise: Past simply postcards, PostcardMania’s print manufacturing providers additionally embody brochures, gross sales sheets, door hangers, banners, and lots of different promotional supplies. This empowers companies with tons of choices for executing cross-channel advertising that’s not sure to any singular medium.

The huge product selection isn’t just a twig and pray tactic both. Focused mailing lists may be sourced to succeed in your best demographics, and end-to-end mailing providers can deal with addressing, sorting, postage, and supply.

Enterprise house owners may also care for different printing providers with customized letterheads, envelopes, enterprise playing cards, pocket folders, door hangers, flyers, vacation playing cards, and there’s nonetheless a complete lot extra.

For instance, you may get snap-pack mailers that cleverly stand out like pressing notices to spice up open charges, and you’ll get rid of response friction with enterprise reply playing cards that collect leads and suggestions—so clearly it’s not simply postcards. 

Bulk financial savings: PostcardMania’s built-in bulk printing and mailing providers present important financial savings of each time and price for junk mail campaigns.

You’ll be able to benefit from discounted USPS bulk mailing charges from $0.09 to $0.12 per piece under customary public pricing, together with optimized reductions for dimension choices like 4.25 x 6 inches, 5 x 7 inches, and 6 x 9 inches. 

By dealing with the logistics in-house, PostcardMania eliminates the necessity for purchasers to navigate advanced USPS price tables and compliance themselves. This additionally removes the labor concerned in sorting, bundling, traying, bagging, and manifesting for bulk mail approval, so purchasers can keep away from that operational problem.

For on-time deliveries, PostcardMania even selects the best price class based mostly on every marketing campaign’s card dimension, funds, and timeline. You actually don’t should do a lot, simply sit again and let the present infrastructure offer you built-in value benefits from begin to end.

Customized design providers: PostcardMania eliminates the artistic burden by offering customized merchandise tailor-made to every consumer’s model and marketing campaign targets.

The group of graphic designers follows a confirmed, 12-point guidelines targeted on high-response components resembling daring headlines, vibrant colours, compelling imagery, particular provides, clear calls-to-action, and extra. This method optimizes engagement and conversions.

Slightly than generic templates, PostcardMania crafts bespoke designs aligned to your particular choices, voice, and audience. From first draft to ultimate approval, the group handles all the creation course of—and you’ll ask for limitless art work revisions till you’re totally happy. 

Turnaround occasions for design providers are quick, too. Easy designs may be accomplished in only one or two days. Extra advanced tasks take three to 4 days. And for pressing timelines, expedited providers can be found for even tighter deadlines.

By offering quick, personalized designs guided by data-backed ideas, PostcardMania removes the artistic burden and units campaigns up for optimum impression proper out of the gate.

Fingers-off, interconnected providers: PostcardMania takes the work out of placing collectively a junk mail marketing campaign by providing a full suite of built-in providers to do all of it for you. For small companies house owners, this may be an efficient method so as to add leads with out diverting focus from operating core enterprise operations. 

For buyer acquisition, PostcardMania can ship personalized postcards to your web site guests for well timed follow-ups so that you don’t lose contact with potential prospects. To recuperate buyers who go away objects mid-checkout, junk mail postcards can provide cart abandoners a personalised nudge to finish their purchases. 

Have already got your personal buyer mailing checklist? PostcardMania can seamlessly mail your current contacts, and nationwide change of deal with updates are included.

For companies with frequent native providers resembling meals supply, salons, gyms, and automotive repairs, PostcardMania suggests its Each Door Direct Mail (EDDM) service to hit a whole mail provider route with postcards for a reduced price of $0.20 per piece. 

Different specialised campaigns embody computerized birthday mailers and computerized welcome postcards for freshly moved-in residents, each for $0.81 per piece, with printing and mailing included. And for nonprofits, the majority mailing price varies from $0.15 to $0.55 relying on what sort of product you mail out. 

With this suite of capabilities, PostcardMania removes all junk mail complexities so you possibly can concentrate on your corporation with out having to cope with mailing technique and logistics.

Trendy upgrades: PostcardMania provides a number of junk mail upgrades to amplify marketing campaign response and supply enhanced analytics. These value-added providers join the previous and the brand new to extend engagement and convert extra prospects. 

For instance, for $49 you possibly can add QR codes to any postcard marketing campaign in order that recipients can entry your provides and touchdown pages immediately by utilizing their smartphone cameras, and there’s even built-in marketing campaign monitoring that exhibits you who scanned the code so you possibly can plan focused follow-ups.

One other attention-grabbing improve is knowledgeable supply, which sends recipients an e mail preview of what they’ll be receiving within the mail from you that day, permitting you to drive visitors earlier than it even arrives. This one prices $0.02 per card, with a $50 minimal. 

With different add-ons that embody issues like Google Avenue View photos, magnetic strips for postcards to go on fridges, and scratch-off components for an interactive expertise, PostcardMania’s upgraded campaigns allow you to have interaction audiences in artistic ways in which spark motion.

PostcardMania’s Potential Drawbacks

Overloaded providing: For those who’re in search of a easy, easy advertising plan or resolution, you might have to look elsewhere. With almost 50 completely different services, PostcardMania presents an amazing quantity of alternative and an underwhelming quantity of route. This may be problematic for corporations in search of a streamlined advertising bundle that they’ll merely purchase and execute. 

As a substitute, PostcardMania provides an abundance of mix-and-match choices that make it onerous to know the place to start out. After that, tacking on upgrades and add-ons throughout a number of of its service classes creates an a la carte pricing construction that may get advanced quick. With out simplifying the choices and consolidating upgrades, PostcardMania leaves you with a shopping for expertise that may induce evaluation paralysis and resolution fatigue.

Undisclosed pricings: One of many greatest points we encountered with PostcardMania is the dearth of clear pricing for a lot of of its providers, particularly its advertising packages. Not all customers are comfy with being compelled to make a telephone name simply to know the worth of one thing, so many guests could not get by the primary door. 

It’s frequent apply for many B2B corporations to publish their product pricing tiers clearly on their web sites so that individuals can evaluate it with opponents in addition to their very own budgets. PostcardMania, nonetheless, retains every thing behind a metaphorical curtain, ready so that you can make a mixed-metaphorical “curtain name” with a gross sales rep to get any helpful info.

Even then, a minimum of in our expertise, the customer support consultant could refuse to reveal pricing for the marketed advertising packages up entrance, claiming that many elements decide the prices. It’s actually comprehensible that each venture is barely completely different and requires a customized bundle with a customized worth, however it might in all probability do extra assist than hurt to reveal some type of common worth so that individuals can a minimum of get a way of what they’re coping with earlier than probably losing their time.

Web site feels spammy: Nearly each single person journey on the PostcardMania web site ends with you being requested to enter your e mail or name the 1-800 quantity to get began. There appears to be no product you can arrange and purchase straight from the location, and there are not any instruments for previewing what any of your bodily merchandise would possibly appear like if you happen to used the service. This is usually a little bit of a turnoff for a lot of guests. 

To make issues worse, when you’ve bypassed the free samples buttons and pop-ups that supply 1,000 free postcards, you is perhaps pondering that the Get Began For Free button would possibly lead you to a real product-building web page. Not the case.

As a substitute, you’re met with two or three consecutive popups providing you a free $50 voucher if you happen to enter your telephone quantity, a free advertising package if you happen to enter your bodily deal with, and an invite to speak on-line with a consultant—all earlier than lastly touchdown on a popup that asks you to name the 1-800 quantity but once more. 

This persistent gross sales push occurs all throughout the location, and lots of guests could view it as distracting at its finest, and disingenuous at its worst. 

Moreover, once we crammed out the Get Began kind to request free samples, we acquired an e mail from a PostcardMania advertising marketing consultant with a “name me” topic line and a physique of textual content that made no point out of the free samples in any way. This felt deceptive, like a tactic meant for gathering e mail contact data and nothing else.

One caveat is that there’s in truth a method so that you can add your design information to the PostcardMania web site, nonetheless you must add your whole contact info as properly, so it’s extra for many who have already positioned orders, if not one other option to acquire your whole info for gross sales pitches. 

In fact, for companies who name the quantity right away, these issues could by no means come up, and so they don’t have a lot to do with the precise finish merchandise being offered. For others, nonetheless, the aggressive strategy to gross sales could go away them so uncomfortable that they by no means strive the merchandise within the first place. 

PostcardMania Plans and Pricing

PostcardMania provides plenty of providers, many with clear costs, some with out. For the costs which are obtainable on-line, PostcardMania’s pricing construction is designed to be reasonably priced for small companies whereas nonetheless providing quite a lot of options and providers to assist them create and execute efficient advertising campaigns. For another service, you’ll should name to search out out the worth to your specific case. 

Print Merchandise

The PostcardMania web site lists completely different costs for a similar merchandise on its Postcard Printing web page and its Worth web page.

For instance, customary 4.25 x 6 inch postcards begin at simply $0.05 per piece for top volumes and $0.12 or $0.13 for low volumes relying on which web page of the location you’re on. The jumbo 6 x 8.5 inch postcards begin at $0.10 per piece for top volumes and $0.24 or $0.26 for low volumes. 

You’ll discover equally staggered costs for the entire remaining print merchandise, from colossal postcards and folding brochures to door hangers and enterprise reply playing cards. 

Snap-pack mailers begin at simply $0.06 every together with printing, folding, gluing, and perforating. Bulk postage for these is alleged to be round $0.21 to $0.26 per piece on high of the preliminary value. 

Yellow handwritten gross sales letters create a personalised look, although pricing for these requires a personalised telephone name or e mail.

Direct Mailing Companies

When PostcardMania handles addressing and mailing 4.25 x 6 inch postcards, charges are round $0.36 to $0.36 per piece. The addressing and presorting service prices simply $0.07 per card.

PostcardMania doesn’t checklist a worth for its web site to mailbox service, however calls it “surprisingly reasonably priced.” The identical may be mentioned for its mailing checklist providers, for which it suggests a value of “only a few pennies a file.” 

For graphic design providers with limitless revisions, PostcardMania prices a flat payment. Its web site doesn’t disclose what that payment is. 

Direct Mail Upgrades

A lot of PostcardMania’s superior add-ons have costs listed on the person improve pages. For instance, QR codes may be added to any marketing campaign for simply $49 flat, and knowledgeable supply previews value $0.02 per card, with a $50 minimal. 

Moreover, customized postcards with recipient-specific data begin at $0.14 per card, and you’ll have Google Avenue View photos added to postcards for as little as $0.05 per card relying on order dimension. Mail monitoring codes are simply $0.01 per piece, postcard magnets begin at $0.10 per magnet, and scratch-offs postcards are lower than $0.10 per card.

For different upgrades, the pricing is just not as clear. Including sticky notes to your mailers, as an example, prices “only a few cents extra per piece,” and the decision monitoring system add-on prices “a really small month-to-month payment,” saying that, “It’s virtually free!” 

Computerized Mail Campaigns

Each Door Direct Mail (EDDM) helps you to saturate a provider route for $0.20 per piece, although there’s a minimal of 200 items and it should utterly cowl one full provider route. There’s additionally a most of 5,000 items per day. 

For printing and mailing of welcome postcards for newly moved-in residents, costs begin at $0.89 per piece. Computerized birthday mailers begin at simply $0.81 per piece, and for nonprofit mailings, USPS postage charges vary between $0.15 and $0.55 per piece relying on the kind of mailer. 

Net Improvement

PostcardMania’s customary web site design bundle is $795 and features a skilled and Website positioning-friendly design, a generic advertising element for changing guests to prospects, skilled copywriting, and “flawless” programming. 

Customized weblog design and integration begins at simply $650. Reductions apply when added to an current website order.

PostcardMania provides a lead seize device for $149 to arrange after which $49 per thirty days to handle and optimize by way of A/B testing. You can too add an automatic follow-up e mail marketing campaign to this, which PostcardMania says occurs behind the scenes, however the worth for this occurs behind the scenes as properly. 

Particular person touchdown web page designs can be found for $300, and brand design providers can be found for $975 per pack of 10 design ideas with limitless revisions. 

Digital Advertising and marketing 

PostcardMania has an assortment of digital advertising choices, resembling follow-up advert campaigns by Google, focused newsletters, and drip e mail providers. It’s not clear how a lot these value with out calling for quotes. 

The service for native Website positioning, nonetheless, begins at $995 per thirty days, and pay-per-click administration begins at $800 per thirty days, and relies on marketing campaign complexity.

Moreover, PostcardMania provides a couple of bundles and packages. 

The In all places Small Enterprise bundle takes each one who visits your web site by your junk mail marketing campaign and funnels them into an automatic concentrating on system for advertisements by way of Google, Fb, and Instagram. It additionally comes with a free QR code add-on to your mailer, a free touchdown web page to your web site, and a singular telephone quantity that tracks and redirects requires your corporation. 

PostcardMania doesn’t checklist any customary or common costs for this bundle, although it does name it “ridiculously cheap.” 

In an effort to add YouTube advertisements, Gmail advertisements, browsed content material concentrating on, visited-locations concentrating on, and free knowledgeable supply, you possibly can improve to the In all places Small Enterprise Platinum bundle. In an effort to get a worth for this bundle, there’s a 1-800 quantity you possibly can name. 

Lastly, PostcardMania provides three digital advertising packages, together with a “Model New Enterprise” bundle, a “Prepared for a Enhance” bundle, and a “Subsequent Stage Outcomes” bundle. 

Every of those packages include quite a lot of related providers tailor-made for every one, resembling a brand new web site, customized brand, and social media account setups for the Model New Enterprise bundle. The Prepared for a Enhance bundle comes with a brand new web site, a lead conversion device, and an automatic e mail observe up marketing campaign, whereas the Subsequent Stage Outcomes bundle comes with touchdown pages, pay-per-click promoting on Google and Fb, social media administration, and Website positioning providers. 

All three of those packages additionally include a junk mail marketing campaign with on-line follow-up monitoring and outcomes, although none of them include pricing info apart from a urged 15 to 25 p.c financial savings with an unclear anchor level—although the belief is it’s a financial savings on the individually listed providers added up. 

Closing Ideas

PostcardMania has been within the advertising {industry} for over 22 years and has helped hundreds of companies throughout varied industries obtain their advertising targets. With a group of specialists who’re obsessed with what they do, PostcardMania has earned a fame as a trusted companion within the advertising house. 

Regardless of its title, PostcardMania covers a variety of providers and ought to be seen as a one-stop store for complete advertising options. In any case, a lot of the drawbacks we discovered had been in regards to the firm’s web site and its strategy to make gross sales reasonably than the standard of its services.

Thus, if you happen to’re a small enterprise proprietor in search of a multi-dimensional advertising platform that additionally contains junk mail merchandise, you might discover precisely what you’re in search of with PostcardMania—simply so long as you’re okay to bounce on a name to get began. 

That mentioned, you would possibly need to ensure that your inboxes—and mailboxes—are prepared both method.