Now and December19 win IAB brand-building drive

Inventive company Now and media company December19 have been appointed by the Web Promoting Bureau (IAB UK) to supply a marketing campaign to shift perceptions of digital promoting.

It will construct on analysis, perception and artistic technique work from Walnut Limitless, a part of the Limitless group, which helped to outline the temporary.

Now and December19 will start work instantly on a brand new marketing campaign for the trade physique to run later this yr focusing on entrepreneurs throughout the nation and in any respect ranges. Whereas funding in digital promoting continues to develop, IAB UK needs to construct the model of digital promoting and maximise the satisfaction entrepreneurs really feel after they run digital adverts.

IAB UK head of selling Tom Stevens says: “Advertisers are more and more embracing digital’s brand-building capabilities, however we all know a way of unease stays. We are able to’t wait to work with Now and December19 to remind advertisers of the enjoyment of digital.”

Now CEO Louise Hayward says: “We’re delighted to have been appointed by the IAB, to work in partnership to have fun the unimaginable energy of digital communications. And what a deal with to have the ability to promote your individual trade for as soon as.”

December19 MD David Lucy says: “We’re excited to announce our partnership with the IAB and assist their mission in constructing a sustainable future for digital promoting. To be appointed by a media trade physique is a good praise for any company.”