TestBox Overview – The Good and Unhealthy for 2023

You understand how irritating it may be to search out the suitable software program for your enterprise. The method of going via free trial intervals and demos can rapidly turn into protracted and complex. Whether or not you’re trying to find a straightforward technique to examine merchandise or you’re a B2B SaaS supplier that wishes to make it simpler for results in check out your platform, TestBox is the problem-solver you want. It’s software program that permits gross sales and advertising and marketing groups to create participating and efficient product demos and proof of idea for consumers.

TestBox: The Good and the Unhealthy

As an organization that likes to get into the nitty gritty of merchandise and software program, we have been instantly happy to search out TestBox. It’s a boon to individuals on each side of the software program buying journey—SaaS suppliers get a better technique to supply take a look at drives to their B2B prospects, whereas consumers get a platform that makes it a lot simpler to check software program choices aspect by aspect.

What TestBox Is Good At

TestBox revolutionizes the way in which prospects get their fingers on SaaS merchandise for the primary time. No extra barren interfaces the place prospects should think about what the software program can do when built-in with their very own programs. As a substitute, TestBox gives totally useful product playgrounds that enable potential prospects to check a product’s options and performance and examine choices to at least one one other.

Buyer-led shopping for platform

You need to put any potential buyer within the driver’s seat in the course of the shopping for course of. TestBox makes that potential by crafting dwelling, respiration product trials tailor-made to every particular person.

A TestBox playground is sort of a supercharged free trial designed particularly for every lead. It’s a real one-to-one sandbox of your stay software program, prepopulated with practical pattern information and preconfigured workflows.

This permits prospects to actively take a look at drive your product as in the event that they’ve had it built-in with their programs for months. Each hyperlink, characteristic, and performance works precisely because it does in your actual app. Playgrounds all the time mirror your newest UI and capabilities.

This allows hands-on, self-guided exploration. Leads can click on round to check options, visualize studies, and collaborate with colleagues.

The distinction that makes is important. Whereas product excursions and sales-guided demos have interaction leads briefly, TestBox customers spend a median of two and a half hours immersed in playgrounds. 30% of these customers even spend over 10 hours testing out the platform.

For B2B corporations serving a number of personas, every with distinctive wants, TestBox gives the instruments to tailor what testers see. Gross sales reps can take away distracting, pointless options earlier than sending a playground to leads. This curation retains prospects centered on the performance that issues most to them.

Entrepreneurs can take personalization even additional by constructing persona-based journeys that showcase capabilities for particular roles and industries. Customizing the options seen in TestBox helps consumers in finance, operations, or IT keep laser-focused on their priorities.

You’ll be able to nonetheless supply hands-on steerage throughout a prospect’s time in a TestBox playground, along with letting them take a look at issues out on their very own.

Image your gross sales reps as product guides as a substitute of simply pitching from a gross sales sheet. They’ll create customized journeys exhibiting how your software program solves every potential purchaser’s distinctive wants. TestBox is the theater the place your product’s worth shines.

Characteristic walkthroughs

We all know it’s widespread for leads evaluating a brand new product to come across unfamiliar options, and their unfamiliarity could imply that they don’t even trouble making an attempt them out. With out steerage, testers could miss your greatest differentiating options and instruments just because they don’t notice what worthwhile issues these instruments remedy.

TestBox gives the right answer, by letting you create walkthroughs of particular options throughout the Fast Hyperlinks menu. These step-by-step explanations showcase how particular capabilities work and the way prospects can leverage them for optimum worth.

As a substitute of leaving it as much as likelihood, you may present the context consumers want to totally grasp what’s potential together with your product. These guided walkthroughs are a recreation changer, letting you spotlight your product’s awesomeness with out having to chaperone testers whereas they make the most of a playground model of your software program.

Pattern and customized information

TestBox populates your playgrounds with practical pattern information, no integration required. This overcomes a significant hurdle that usually blocks prospects from correctly evaluating merchandise.

Asking results in join actual programs, like their CRM or e mail, to check out your answer is a non-starter for a lot of. It’s too dangerous to share their inside information earlier than they’re assured they’ll really buy your answer.

TestBox cleverly sidesteps this challenge by infusing demos with pretend but useful information.

For instance, buyer help platforms can have playgrounds populated with dummy help tickets, so consumers can view and reply with out linking their actual inboxes. Information administration instruments can showcase pattern integrations with mock information, so leads see your platform at work with none tedious setup.

Even higher, for corporations concentrating on distinct industries with very totally different information wants, TestBox can construct totally custom-made datasets into your playgrounds.

Primarily, TestBox removes the friction of needing to create or add real datasets simply to have a workable take a look at product. Leads get to really expertise the circulation and performance, armed with practical information at their fingertips.

Integration with lead gen and nurturing

TestBox playgrounds aren’t only for closing offers with warmed-up leads. You’ll be able to tout a customized, interactive demo model of your software program on any touchdown web page to generate extra and stronger leads.

Embed interactive product demos wherever your prospects seek for options on-line. Ship a customer to your web site proper right into a tailor-made playground showcasing key options. Or, direct customers which are interacting together with your chatbot to TestBox for a hands-on expertise.

You’ll be able to insert stay, totally interactive playgrounds wherever your perfect consumers are, out of your web site and emails to third-party websites like G2 and TrustRadius. This makes it easy for prospects to expertise crucial “aha” moments that encourage them to buy.

Every prospect who enters a playground turns into a tracked lead you may nurture because of TestBox’s seamless integration with Salesforce and different platforms. From there, you may ship focused follow-up emails, run personalised retargeting advertisements, and empower gross sales to succeed in out based mostly on particular engagement information.

TestBox additionally equips you with customer conduct analytics on who seen what options. You acquire unimaginable visibility into what prospects worth most. See precisely who entered the playground, the time spent on every space, the most-used options, and extra. Use these insights to tailor follow-ups based mostly on how prospects behaved within the demo house.

This additionally permits intelligent win-back campaigns by concentrating on once-interested prospects who beforehand didn’t convert. Ship personalised playground hyperlinks, permitting them to re-engage on their phrases with no strain. This earns you a second likelihood at profitable their enterprise.

Intuitive UI

We’ve talked rather a lot about what TestBox gives SaaS and different B2B software program suppliers, however let’s get into a pair interesting elements of the expertise for testers.

Regardless of such a novel product providing, we have been impressed by the intuitive nature of TestBox’s person interface.

Instantly, the clear format and navigation struck us. You get a pleasant prime menu bar with sections for testing varied merchandise, a pocket book for sharing findings and different notes together with your staff, and an summary dashboard.

With the menu pleasantly tucked away on the prime of the display, the remainder of your window is a pleasant clean sandbox for utilizing the playground model of any software program you’re evaluating.

The pocket book characteristic is accompanied by a persistent Add Notes button on the menu bar. As you consider product playgrounds, you may depart detailed notes for suggestions, scoring the expertise and spotlighting points and advantages to share together with your staff earlier than committing to a purchase order.

The tester UX is additional enhanced by the Fast Hyperlinks characteristic. Embedded into each product playground, it permits consumers to immediately soar to the precise options or performance they need to consider with out looking via your complete interface.

For software program suppliers, the TestBox staff works intently with you to determine the important thing areas of your software program that you simply most need potential consumers to expertise. These high-value options get constructed proper into the Fast Hyperlinks menu for every custom-made playground.

Combining this with the Options Walkthrough characteristic makes it tremendous easy for consumers to totally perceive your product’s capabilities on their very own time.

Comparisons web page

The comparisons part of the TestBox web site locations widespread playgrounds front-and-center and lets guests merely examine a field for every product they need to take a look at and examine, then see how they stack up towards each other.

For instance, you may merely examine a field every for HubSpot, Pipedrive, and Zoho CRM. Then, with the press of a button, you’re immediately whisked away to the primary product playground.

This allows you to dive proper into key variations in performance, setup and use, information safety, updates, integrations, pricing, and extra. TestBox additionally embeds G2 evaluation scores straight within the web page.

SaaS suppliers themselves may reap the benefits of this nifty web-based characteristic by asking TestBox so as to add their very own product to an present class of comparability. For instance, when you’ve got a beautiful new venture administration platform that you simply’re assured can revolutionize the class, petition TestBox so as to add it right here and let customers test-drive it alongside large names like Asana, ClickUp, and Trello.

TestBox’s Potential Drawbacks

For all its distinctive and tangible advantages, there are some large points that we discovered with TestBox. For one, our personal hands-on expertise wasn’t as nice as we had hoped. And some different elements we’ll get into additionally didn’t encourage confidence in us. Fastidiously weigh these drawbacks towards the potential advantages we simply mentioned earlier than you commit tens of 1000’s of {dollars} to TestBox.

Our demo expertise wasn’t nice

We’ve got to be trustworthy with you—our expertise testing TestBox’s playgrounds whereas conducting analysis for this submit wasn’t good.

We have been wanting to get into the software program comparisons TestBox gives on their homepage, however we bumped into points instantly.

First, we needed to create a TestBox account to get into any of the playgrounds. Whereas commonplace, it’s a multi-step course of that rapidly turns into a nuisance due to all of the fields to fill out and inquiries to reply.

As soon as we did that, although, some product playgrounds simply did not load. We have been greeted with nothing however error messages and clean screens when first making an attempt to get into the Zendesk playground.

We moved onto one other playground, Dixa. This time we obtained a bit additional into the precise platform, however rapidly bumped into one other error message.

There was a whole lot of variation within the accessibility of those playgrounds. For instance, our HubSpot playground loaded properly and immediately, however the playground for Pipedrive wanted time to be constructed for us. We assume that is due to some personalised components of the playground model of the software program, nevertheless it was nonetheless jarring to go from a totally useful playground to at least one that wasn’t prepared immediately.

Worse, the Zoho CRM playground wouldn’t load in any respect except we have been utilizing Chrome for our browser and downloaded a Chrome extension. That’s an excessive amount of work for what gave the impression to be a streamlined technique to take a look at Zoho out.

Additionally, switching between playgrounds created much more error messages. And, once we tried to swap out our product choice, the popup window wasn’t responsive. We clicked Save Merchandise, but nothing occurred. Even when the popup went away, our newly chosen merchandise didn’t present up within the sidebar.

We are usually persistent via tech challenges, however TestBox’s stay trials repeatedly failed us. We might barely scratch the floor of assessing the playgrounds on supply and there have been simply too many constraints to make it an pleasurable or enlightening expertise.

So, disillusioned, we reached out to customer support for some help. Sadly, the disappointments saved coming.

Weak help and assist middle

Though a TestBox rep responded rapidly once we reached out through stay chat, they by no means adopted via on their promise to e mail us with the data we requested about pricing particulars and swapping demo merchandise.

We all know that responsive and useful customer support is essential to making a constructive expertise for potential prospects. Sadly, our expertise with TestBox’s help left us feeling annoyed and unsupported. Surprisingly, they even took the time to examine us out on LinkedIn. However we by no means obtained that e mail. Possibly we weren’t necessary sufficient. Or possibly they forgot.

On prime of that, TestBox’s assist middle web page is not so good as it may very well be. While you click on via, you’ll arrive at a largely clean web page with a large header, a search bar, and one part for FAQs.

These incessantly requested questions? There are three of them: how a lot TestBox prices, the way to reset your password, and directions on logging in. Nothing in any respect about options or the platform typically.

Okay, so possibly many of the informative content material is hidden or not tagged as an FAQ. Pondering the search operate would reveal some extra helpful info, we tried a number of phrases we knew have been related to options and actions in TestBox.

We obtained bupkis. Even trying to find “playground,” the time period for the core providing of this product, returned nothing.

This isn’t an ideal look. Whereas TestBox isn’t legally obligated to supply in-depth assist documentation, simply providing one thing (something!) helpful on this information base would completely enhance the expertise of potential prospects. The restricted FAQs positive gained’t lower it for customers who encounter points and challenges throughout the software program.

Sparse product updates and assets

That underwhelming nature extends to different TestBox assets and documentation.

The corporate was based in 2020, so there isn’t a ton of historical past to its growth. However we solely discovered three software program updates talked about on TestBox’s web site. That appears worryingly low for such a brand new and novel product.

On prime of that, different channels for selling TestBox and educating potential customers are sparsely populated.

The podcast, weblog, and YouTube channel have printed restricted, inconsistent content material to date. The weblog solely began publishing content material earlier in 2023 however, aside from a spree of 5 posts in Could, it appears to common just one new submit per thirty days. The YouTube channel is much more of a ghost city, with solely two movies printed, the latest of which is from February 2023.

For customers counting on these supplies to grasp extra about TestBox, the lack of know-how raises considerations.

We perceive startups should prioritize product refinement and supporting present prospects first. However, particularly for a fancy product like TestBox, creating strong academic and supplemental assets is a key a part of inspiring confidence in potential customers.

TestBox Plans and Pricing

Pricing for TestBox is excessive, nevertheless it’s necessary to contemplate the worth that the platform can present when it comes to producing high-quality leads and shutting offers quicker and extra successfully. Whether or not you’re seeking to enhance your gross sales and advertising and marketing or add your product to the TestBox market to succeed in a wider viewers, TestBox has a spread of pricing choices accessible.

For Advertising and marketing Groups

TestBox gives a robust answer for SaaS and software program companies that need to increase lead era.

You’ll get entry to the core providing of TestBox playgrounds on your platform, plus the power to embed them in your web site, emails, profiles on G2 and TrustRadius, and even in retargeting advertisements.

Pricing is customized, and TestBox gives a demo of their very own product and a quote for consumers. Charges begin at round $17,000 yearly.

For small to mid-sized corporations, this beginning value could put TestBox out of attain. Their mannequin appears higher fitted to well-funded B2B enterprises.

That stated, TestBox does ship distinctive and immense worth by letting you insert dynamic product demos throughout your web site, listings, emails, and advertisements. These immersive experiences can considerably enhance engagement and conversions when prospects are in a position to actually check out your answer earlier than they purchase.

For advertising and marketing groups struggling to attach consumers with free trials or showcase product worth, TestBox could justify the value. Our recommendation is to schedule a stay demo and customized quote to find out if the increase in high-quality leads outweighs the hefty price.

For Gross sales Groups

TestBox delivers its similar core providing for gross sales groups, plus provides extra intricate analytics on what testers of your software program do in TestBox playgrounds. This allows extra focused, personalised follow-ups to assist your reps shut gross sales after prospects test-drive your platform.

However put together to pay a premium. Although actual pricing requires a customized quote, count on the baseline price to be not less than $27,000 per 12 months for entry to TestBox for Gross sales Groups.

Given the expense, TestBox positions itself for well-funded gross sales groups of dear SaaS platforms that need to shut extra offers utilizing enhanced software program demos.

Since you may generate personalised product playgrounds to have interaction prospects, the worth of these offers closed might make up for the yearly expense of TestBox in simply months or weeks. And, on this explicit TestBox package deal, you get much more detailed details about prospects’ utilization of your playground and conduct.

Begin by requesting a stay demo and customized quote to evaluate the ROI for your enterprise, based mostly in your gross sales targets and the closed offers TestBox would possibly show you how to attain.

B2B Partnerships

TestBox gives an intriguing partnership mannequin for corporations looking for extra leads via product demos. Simply be able to share a portion of your income.

The core premise of this companion plan is that TestBox means that you can add your software program to their native market of demos. On the web site, guests can see, entry, and consider your answer in comparison with others in the identical software program class.

This publicity allows you to put your answer in entrance of perfect consumers and switch them into prospects with out even needing them to come back to your personal web site or digital properties.

In trade for this entry and visibility, you’ll agree on a income share share with TestBox for transformed leads. This fee appears to often be round 20% of the income from prospects who found you thru TestBox.

So, in case your SaaS product requires a contract of $5,000, TestBox would take a $1,000 lower. Luckily, although, TestBox solely will get paid when your product generates gross sales. So, you’re not likely on the hook for any prices except your playground is efficiently changing guests into consumers.

Similar as the opposite plans, you may get began by requesting a demo from TestBox.

Ultimate Ideas

TestBox is actually a platform to control. On the one hand, it’s a novel strategy to enhancing software program demos for higher lead era and conversion. TestBox appears to essentially perceive its function—product demos might be imperfect, so it has constructed a greater technique to showcase SaaS platforms to prospects with extra personalization. That results in extra closed offers.

Alternatively, our expertise with TestBox’s playgrounds and help was not nice in any respect. TestBox remains to be a comparatively new firm, so maybe they’re nonetheless understanding some problems with their very own. All we will say is, whereas TestBox feels like an ideal thought, we advocate you proceed with warning and take full benefit of getting a demo (and a few reassurances) from the TestBox staff earlier than committing to its high-priced plans.