When media planning, you may by no means have sufficient knowledge.

You want knowledge to make the perfect media shopping for choices. You want knowledge to optimize your promoting efficiency.

Most software program places you in a field. You’re restricted to the fields within the system. That limits your skill to collect and use knowledge. With out that knowledge, you’re working at a drawback.

In contrast to different methods, Bionic lets you customise your media planning platform. This opens infinite potentialities for creating your individual distinctive media planning system.

Bionic lets you acquire a aggressive benefit by means of proprietary knowledge. Right here’s how one can do it.

With Bionic, You Get a Full System

With Bionic for Companies, you get an entire media planning and media shopping for system proper out of the field.

In reality, Bionic is the solely totally built-in media software accessible immediately. It helps:

  • All of the media planning and media shopping for duties from the preliminary media transient to the ultimate vendor invoice reconciliation and every little thing in between. For particulars, see Bionic Capabilities.
  • Each media channel: digital, TV, radio, print, OOH, and all different media channels.
  • Each forex.
  • Each media value technique.
  • Each vendor.
  • Each promoting program.
  • … and every little thing else you want as a media planner or media purchaser.

However Typically That’s Not Sufficient

Regardless of providing you with essentially the most full system proper out of the field, typically that’s not sufficient.

There are various conditions the place you’ll want to add knowledge to a placement in a media plan, to a marketing campaign, to a vendor, or some other place within the system:

  • Your company wants extra knowledge.
  • Your purchasers want extra knowledge.
  • Your integrations require extra knowledge.

Whatever the cause, the underside line is you want further fields to seize extra knowledge.

Most Software program Places You in a Field

With most software program, you’re caught.

There’s no method so that you can add further fields your self. Their growth is backlogged months (or years). You’ve received to promote them with a “enterprise case” so as to add these fields. Perhaps you even need to pay for his or her software program growth. Irritating! 🤬

This is without doubt one of the principal explanation why many businesses nonetheless use Excel immediately. With an Excel spreadsheet, you may all the time add a column with none trouble.

Bionic Units You Free to Customise

computer interface for adding a new field to a media planning system

With Bionic, you get the flexibleness of Excel with none of its issues.

Already essentially the most customizable media software, Bionic’s newest software program improve lets you add customized fields in all places within the app, together with:

  • Adverts (a.ok.a. Inventive Property)
  • Advertisers
  • Campaigns
  • Orders
  • Placements
  • Packages
  • Distributors

Your solely restrict is your creativeness.

Your Customized Fields Present In every single place

a computer interface showing a list of advertising campaigns with a column for "objective" highlighted.

Your new customized fields instantly present in all places in Bionic. You’ll see them in your listings and on the objects themselves.

Your customized fields are additionally instantly accessible in naming conventions, monitoring URLs, studies, exports, and all through the system. It’s like magic!

The best way to Get Customized Media Planning Fields In every single place

For those who’re already on Bionic for Companies, you have already got all of the capabilities described above. For those who want further fields, ask your administrator so as to add them. For those who’re an administrator and wish some assist, don’t hesitate to contact assist. It’s our job that can assist you to get essentially the most from Bionic.

For those who’re not but on Bionic, your excuses are operating out. You’ll be able to’t say “Bionic doesn’t have x” anymore as a result of now Bionic helps each piece of knowledge you may think about.

Are you skeptical? Begin a trial and we’ll show it to you, or your a reimbursement.