Johnnie Walker World Cup marketing campaign stars Ted Lasso’s Hannah Waddingham

Johnnie Walker is utilizing the Girls’s World Cup to additional its assist of feminine athletes, with some assist from “Ted Lasso” star Hannah Waddingham.

The actress will probably be featured within the new “Match Day Memos” marketing campaign from the Diageo-owned Scotch whisky model. From immediately by way of Aug. 20, folks can join on-line to obtain these video memos, which embody every day FIFA Girls’s World Cup schedules in addition to inspirational reminders and statistics to spice up viewer assist for girls’s sports activities. The memos will probably be despatched by way of textual content message each morning to those that join.

The World Cup begins on July 20.

Learn extra: What to know in regards to the Girls’s World Cup

The memos had been scripted and produced in partnership with Good day Sunshine, the media firm based by actress and producer Reese Witherspoon with the mission of broadening the alternatives for girls within the media.

​​For each signup, Johnnie Walker will make a $10 donation, as much as $100,000 in whole, to its nonprofit associate, the Girls’s Sports activities Basis. Johnnie Walker can also be collaborating with Simply Girls’s Sports activities for the initiative. The digital-first media platform will assist amplify Waddingham’s name to motion to faucet right into a group of devoted girls’s sports activities followers. 

Choosing Waddingham for a soccer (or soccer)-related marketing campaign is sensible to “Ted Lasso” followers. Waddingham has gained one Emmy and been nominated for 3 consecutive years—together with this week—for taking part in membership proprietor Rebecca Welton.