DTC advertising information and traits: July 10, 2023

Lululemon: As a part of the health put on model’s bigger worldwide growth plan, which incorporates opening 70 bodily retail shops in China by 2026, Lululemon is partnering with German e-commerce retailer Zalando to deliver extra merchandise to nations together with France, Germany, Italy and Poland. 

Ceremonia: The Latina-owned hair care firm opened its first brick-and-mortar location in New York Metropolis’s SoHo neighborhood. Though the model initially rolled out direct-to-consumer in 2020, it has since entered different on-line and in-person retailers resembling Internet-a-Porter and Sephora.