Rihanna prowls NYC at night time with a stack of £2k baggage for Louis Vuitton

What’s the purpose appointing Pharrell Williams as your artistic director if he doesn’t get his pop star friends to promote the model?

Rihanna is Williams’ first muse since he took over at Louis Vuitton, and on this advert she does little or no other than ooze outrageous glamour as she carries an outsized assortment of brightly colored LV “Speedy” baggage round NYC. To be honest, that’s all Rihanna must do in an effort to imbue an already well-known luxurious product with an excellent larger cachet.

Louis Vuitton is claiming that each the Speedy and Rihanna herself are “on a regular basis icons” however the vibrant new version of the baggage (launched in 1930) is already bought out. Even for those who might discover one, the value tag begins at £2000, rising to $1m for those who want yours fabricated from crocodile pores and skin.

Simply as effectively this advert is make-believe. Even the mighty Rihanna would certainly get these baggage nicked straight away.

MAA artistic scale: 6