DTC advertising information and developments: June 19, 2023

Skims: Kim Kardashian’s DTC shapewear and attire model opened its first European pop-up retailer final Monday in London with U.Ok. division retailer Selfridges. It’s set to function by means of July 8 and Skims has plans to open extra freestanding shops in Europe and the U.Ok. over the following few years.

Mejuri and Glossier: Each of those DTC manufacturers are screaming for ice cream, apparently. From June 16 to 18, jewellery model Mejuri hosted a “Scoop Store” in Van Leeuwen’s flagship ice cream parlor. Friends acquired complimentary ice cream and bought a primary have a look at Mejuri’s new summer season assortment. Final Saturday, Glossier, the millennial-favorite make-up firm, gave away frozen treats at its shops to have a good time its new “Cloud Paint” blush shades.