Tomas Gianelli of Dude London: my High Ideas for Cannes

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High Ideas for Cannes

Greater than making an attempt to foretell who will win this 12 months, I want to share with you who I might like to win, even when they don’t (I’ve by no means been a superb Cannes predictor). So, right here’s a number of stuff I’ve seen this 12 months which have amused, shocked, impressed or touched a string on me.

Monde Nissin/Voiz/The Eyes/Ogilvy Thailand

That is a type of items of labor that you simply ask your self “how did they get there?” and irrespective of how onerous you attempt, you possibly can’t discover the reply. I like these advertisements. This movie is bizarre. One thing we don’t see that always on TV, or another media, and that’s one thing I might positively like to see extra, in and out of Cannes.

Liquid demise/Water Tattoo

All of the ache of a tattoo however with out the permanence of it. This piece won’t win as a result of I don’t suppose they even ship work to Cannes, but when they do, they completely deserve an award.

Liquid Dying has been redefining the water class because it began, however nonetheless, each new piece nonetheless surprises me.

Burger King/Burger burger burger burger/We believers

Burger King would possibly win one other pile of awards at Cannes this 12 months, however secretly I might love them to cease profitable so many awards and depart house for different manufacturers. However they’ve executed it once more, and what can I say? It’s so easy, stunning and sensible. After seeing this marketing campaign I received the sensation that I’ll have to attend one other 12 months to not see them profitable.

Apple/Motion Mode/Apple Cupertino

https://www.youtube.com/watch?v=tRPqGf8nc4g

This one won’t be the most important Apple industrial ever, nevertheless it’s so insightful, enjoyable and properly related to the product, that it has grow to be my favorite by far.

Tinder/It begins with a swipe/Mischief

Why would I like this marketing campaign to win at Cannes? As a result of I’ve seen it in every single place: on the tube, strolling to work, subsequent to my home, even on the fitness center! And it has made my commute (and deadlifts) a bit extra satisfying. I vote for extra concepts we see on the road profitable at Cannes. That is stunning, easy, and true. I swipe proper for this one.)