Amtrak multicultural account in overview

Amtrak has despatched out a request for proposal for its multicultural promoting enterprise, Advert Age has discovered. 

The U.S. passenger railroad service is on the lookout for artistic, media, analytics and account planning to help advertising and promoting geared towards Black, Hispanic, Asian American and Pacific Islander and LGBTQIA+ shoppers, based on RFP paperwork obtained by Advert Age.

Amtrak has a specific concentrate on digital and social methods utilizing media developments and expertise to extend ridership and income, based on the RFP.

In accordance with its personal range requirements, Amtrak is asking for proposals to incorporate every company’s dedication to range, each internally and externally, based on the paperwork reviewed by Advert Age.