Higher Alternative Is Utilizing AR to Train About Premium Canine Meals

Pet well being and wellness firm Higher Alternative is using augmented actuality to advertise its line of Halo Elevate pet food. The corporate’s AR expertise goals to coach consumers in regards to the high quality of the Halo Elevate model whereas additionally permitting them to match Halo Elevate with different widespread pet food varieties.

Consumers can activate the AR expertise by scanning the QR code on the again of a bag of Halo Elevate pet food with their smartphone. From there, they will place a digital canine in entrance of them on their display screen and faucet totally different choices to study Halo Elevate pet food, evaluate the dietary high quality of Halo Elevate to different manufacturers (like Professional Plan, Hill’s Science Weight loss program and Royal Canin, amongst others) and declare a $5 off coupon for a bag of Halo Elevate.

Along with launching this AR expertise, Higher Alternative mentioned it’ll additionally make the most of AI know-how in its advertising.

“Our dedication to innovation and buyer satisfaction has pushed us to discover new frontiers in know-how,” mentioned Mike Younger, chairman of Higher Alternative Firm. “By integrating augmented actuality and synthetic intelligence into our advertising and gross sales efforts, we’re in a position to inform our model and product story via a singular and immersive expertise for our prospects.”