Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Present ‘Privateness-Secure’ Stock Segments

The mixing provides advertisers the flexibility to focus on segments that align with the best privateness requirements

NEW YORK & LONDON — Sourcepoint, the information privateness software program firm of document for the digital advertising and marketing ecosystem, has built-in its privateness security information with MediaMath, with the intention to present MediaMath clients with pre-bid entry to stock segments that meet their privateness compliance requirements. The mixing helps accountable advertisers simply attain shoppers in environments they’ve deemed compliant, model secure, and appropriate.

“Sourcepoint is proud to collaborate with MediaMath on this market-leading initiative to combine Privateness Lens information into the shopping for stream, permitting platforms, publishers, and advertisers to profit from a shared dedication to client privateness”

The primary privateness measurement and analytics platform available in the market, Sourcepoint’s Privateness Lens offers the world’s main advertisers with privateness security information to tell their media buys. This new integration permits MediaMath clients to use their privateness requirements to the shopping for stream, having access to contextual stock segments that reveal a robust, direct relationship with shoppers.

Sourcepoint’s Privateness Lens permits manufacturers to construct client belief and optimize spend by solely concentrating on media that reveal a robust dedication to compliance, information ethics and digital citizenship. Sourcepoint is at present partnered with Omnicom, WPP’s GroupM, and Horizon Media, to offer better visibility into the standard of their media buys utilizing dedication to privateness as a brand new metric.

“Sourcepoint is proud to collaborate with MediaMath on this market-leading initiative to combine Privateness Lens information into the shopping for stream, permitting platforms, publishers, and advertisers to profit from a shared dedication to client privateness,” stated Ben Barokas, Sourcepoint Co-Founder and CEO.

Sourcepoint’s privateness compliance database is generated from proprietary scanning know-how that scores media suppliers in line with demonstrated information ethics and privateness compliance danger. Entry to top quality media provides advertisers the chance to optimize their advert spend by concentrating on high-performing audiences accessed from stock sources demonstrating commitments to applicable regional and trade privateness legal guidelines and compliance requirements, and which stock sources have been scored as privacy-safe by Sourcepoint.

“Right now’s privacy-first actuality requires progressive options which can be able to re-imagining media shopping for transactions,” Fiona Campbell-Webster, Chief Privateness Officer, MediaMath, commented. “The launch of Sourcepoint’s privacy-safe segments will permit us to make sure our platform is purpose-built for the complicated compliance necessities of in the present day’s ecosystem.”

About Sourcepoint

Sourcepoint is the information privateness software program firm for the digital advertising and marketing ecosystem. We offer instruments to guard client privateness, handle compliance and optimize income in a quickly altering panorama. Based by a crew of digital promoting veterans, Sourcepoint has places of work in New York, Berlin, London, and Paris. Study extra at www.sourcepoint.com

About MediaMath

MediaMath is the main know-how pioneer on a mission to make promoting higher. We ship excellent outcomes by highly effective advert tech, partnership and a curiosity for what’s subsequent. We assist greater than 3,500 advertisers remedy complicated advertising and marketing issues to allow them to deepen their buyer relationships throughout screens and around the globe.