Succession’s Brian Cox goes international for Santander

Properly right here’s a factor – an excellent previous company advert, nicely acted and shot and making an inexpensive level.

From House337 for Santander Company Banking, that includes Succession’s Brian Cox. Directed by Tom Hooper for Smuggler.

And the purpose? You are able to do enterprise wherever if you happen to plug into Santander’s community, no matter who you realize and don’t know. Cox, in finest Logan Roy fashion, is aware of everybody in fact.

House337, in its former guise of Engine Inventive, had a means with such movies, coaxing performances out of the likes of George Clooney (who normally delivers, to be truthful) and Robert De Niro for Warburtons.

Again within the day, when the UK airwaves had been awash with company efforts, the favoured slot for them was ITV’s flagship Information At Ten, for apparent causes. Will this seem in such prime spots or will the mayhem of programmatic media shopping for consign it to, say, Love Island?

At the least it’s not Ant and Dec.

MAA inventive scale: 8.


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