Ideas and instruments: Digging deeper into primal wants, synthetic intelligence, and why your pace of studying issues


Revealed: Might 2023

Listed below are some nice assets we now have lately shared with each other

(We don’t revenue from recommending issues. We simply love sharing issues we predict you’ll admire. You possibly can see our different Ideas and Instruments articles right here.)

These hyperlinks aren’t the journey’s finish, however they began us down some nice rabbit holes. Seize your flashlight and dive in!

Why nice copywriters dig deep into their prospect’s very humanity

A photo of a US bill

In concern #314 of the Very Good Copy publication, Eddie Shleyner reveals how copywriters “drill down” right into a services or products. The objective is to uncover a extra primal profit.

The method is less complicated than you’d suppose AND extra highly effective than you may think. (We’ve used it usually.)

Bonus: We love the “P.S.” that sits under the advert for Eddie’s touchdown web page course. It’s an important instance of considering previous a possible drawback.

How the worth of AI deepens (massively) after we ask higher questions

A response using only Emoji’s from Bing.
Within the definitive take a look at of Twenty first-century communication, Bing AI aces talking in emoji.

If you happen to haven’t dug deep into AI, begin with this. Professor Ethan Mollick reveals what occurs after we ask smarter questions of Microsoft Bing (which now integrates GPT-4).

Their article additionally has an important title: Energy and Weirdness – going deeper with Bing AI.

40 helpful ideas—however what number of are you aware?

The Prism logo.

We loved Gurwinder’s listing of 40 helpful ideas. Though the descriptions are brief—this started as a Twitter thread—he contains hyperlinks to deeper info.

  • Ideas 5, 6, and 31 converse to the worth of going deeper.
  • Idea 19 appeared inconceivable (till curiosity pressured us to look nearer).
  • Idea 33 is featured on the flowchart in our private workflows article.

How most of the ideas are you aware?

Why your pace of studying could matter greater than your expertise

On GitHub, we found this “weekend thought” from Stanford Professor John Ousterhout. It’s a (math-backed) message of hope to anybody anxious about being a rookie.

A graph shows two lines rising over time. One starts much higher on the Y axis but is quickly intercepted by a lower line with a steeper upward angle.

We notably loved the next line (as a result of it made us really feel higher about idea 19):

“…when you simply every single day take into consideration studying a bit bit extra and getting a bit bit higher, a number of small steps, it’s superb how shortly you may catch up and turn out to be an actual knowledgeable within the subject.”

At Conversion Charge Consultants, we’ve freely printed our greatest considering since 2007. Discover a rabbit that appears attention-grabbing and observe it down. That’s the place the treasure is!


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