Manucurist Lets Consumers Strive on Nail Polish With AR
To reinforce its on-line buying expertise, French magnificence model Manucurist has partnered with AI and AR expertise firm Excellent Corp. to permit customers to nearly attempt on nail polishes by augmented actuality.
This partnership lets customers attempt on 50 shades from Manucurist’s Inexperienced Flash plant-based LED nail polish line. Whereas looking Inexperienced Flash polishes on Manucurist’s web site, customers can faucet “Strive me” underneath a shade to load the AR expertise on their sensible system.
“This one-of-a-kind on-line expertise permits manicure lovers to check quite a lot of colours on themselves and creates an impactful and immersive impact,” stated Alice Chang, founder and CEO of Excellent Corp. “The usage of this expertise is an actual asset when buying nail colours on-line.”
From there, customers are requested to carry their hand in entrance of their system’s digital camera, and nail polish will likely be nearly utilized to their fingernails. The expertise is designed to maintain the nail polish in place at the same time as folks transfer their arms in entrance of the digital camera.
Consumers can faucet previews of various shades to immediately swap to these colours with out reloading the AR expertise. Consumers can even seize footage throughout the AR expertise and save them to their units.