Warner Bros. Discovery lgnores Writers Strike Throughout Earnings Name

Max’s priorities

When HBO Max turns into Max in just a few weeks, the corporate hopes to make the transition as seamless as attainable, together with holding pricing regular and shifting watch histories over to the brand new platform.

However in the case of measuring the success of the brand new streamer, JB Perrette, president and CEO of worldwide streaming and video games at WBD, has just a few priorities.

“Within the very close to time period, migration success is one key metric,” mentioned Perrette.

Over time, three additional metrics embrace model consciousness, buyer satisfaction and engagement.

“As that flywheel continues, we clearly need to see subscriber development and scale as an extra metric,” Perrette added.

Lowering churn is one other main hope for Max, with Zaslav noting that churn on Discovery+ is kind of low, whereas it’s the other for HBO Max.

“Driving that churn is as or possibly extra necessary than driving the expansion,” mentioned Zaslav.

When Perrette identified HBO Max had been seeing document low churn for this yr, Zaslav twice interrupted the streaming CEO to say the churn is “nonetheless excessive” and in “an unacceptable vary.”

To cut back churn, Zaslav mentioned that the extra people who use a streaming service inside a household, the extra engaged persons are. (Apparently, that’s the other of Netflix’s method to cracking down on password sharing.)

Zaslav additionally mentioned that WBD now has a know-how benefit to succeed in shoppers the corporate beforehand had not been in a position to.