Company information you might want to know: April 28


California Pizza Kitchen faucets Acadia as media AOR

California Pizza Kitchen named Acadia as its media company of report. A part of the restaurant chain’s media remit transferring ahead consists of creating extra “hyper-local” and focused advertisements, in line with an announcement by Acadia.

It’s unclear whether or not there was a assessment. 

“We’re emphasizing methods to encourage recognized prospects to contemplate CPK extra typically,” Scott Hargrove, CMO of CPK, mentioned in an announcement. “We are able to compete extra successfully with exact, measurable, native media that evokes friends to come back and take a look at us another time. Acadia has the prowess in analytics, digital media, and e-commerce to get the granular, accountable outcomes we’d like.” 

305 Worldwide takes on a brand new ECD

Horizon Media named Nicky Lorenzo as its SVP, govt artistic director for its culture-first company 305 worldwide. Lorenzo, who will lead artistic for the company as a part of this newly created function,  beforehand labored at Taylor World as a senior VP, group director.

“Nicky is confirmed to drive influence and development by way of linked artistic path and execution, her expertise brings us a direct aggressive benefit and displays our power as an rising chief within the house,” mentioned Roberto Alcazar, govt VP, managing associate, govt artistic director at 305 Worldwide, in an announcement. 

Simply briefly

Lauren Douglass was named PMG’s managing director and head of promoting, a newly created function. She joins the company from Channel Manufacturing facility, the place she was SVP of worldwide advertising and marketing. 

The California Raisins chosen Influencer and branded content material company Sway Group as its lead company to deal with influencer advertising and marketing, following a proper assessment.

Chemistry promoted Jason Dille to be its first chief media officer. Dille most not too long ago held the title of govt VP and has been key to rising the company’s media to over $100 million.



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