FCB New York Wins Clio for AI-Powered Michelob Extremely Advert

Highlights from the present additionally included an announcement that Pepsi can be partnering with the Clio Awards on the 2024 Pepsi Rising Artistic Award competitors, which is able to launch in September of this 12 months and be introduced on stage at subsequent 12 months’s awards present.

Additionally introduced on stage was the inaugural Jodi Harris Honorary Clio Award. Created in reminiscence of Harris, who served as AB InBev’s international vp of selling tradition and capabilities till her loss of life in Could 2022, the award honors shoppers who create a tradition that enables creativity to thrive. The award was introduced to Harris’ husband, Jordan Harris, by Ricardo Marques, vp of selling at Michelob Extremely, and Susan Credle, international chief artistic officer of FCB International.