Why a Family Model Made an Sincere Movie About Autism

A protracted-term effort

Earlier iterations of Channel 4’s Range in Promoting Award have sought to enhance the illustration of ageism (gained by Tena and AMV BBDO), minority ethnic teams (gained by EA Sports activities and adam&eveDDB), LGBTQ+ communities (gained by Starbucks and Iris) and psychological well being (Lloyds Financial institution and adam&eveDDB). 

That is the primary time that Channel 4 has repeated a theme–seen or nonvisible incapacity, which was the main target of its inaugural contest. 

Channel 4 is understood for its personal portrayals of incapacity in promoting with its ongoing Paralympics marketing campaign “Superhumans,” which has gained at Cannes Lions for every of its three chapters. 

CREDITS:

Consumer: Vanish (Reckitt)
U.Okay. advertising director, Reckitt: Cigdem Kurtulus
Head of media for U.Okay. Hygiene, Reckitt: Alex Owen
Senior model supervisor, Reckitt: Claudia Weston
Artistic company: Havas London
U.Okay. group CEO, Havas Artistic: Xavier Rees
Chief inventive officer: Vicki Maguire
Reckitt world government inventive director: Elliot Harris
Artistic director: Nick Rowland
Artistic workforce: Hollie Iles (Senior inventive), Sasha Midgley (Artistic) and Aly Marx-Blackwell (Artistic)
International managing director: Tamara Greene
Managing associate: Ainhoa Wadsworth
Enterprise director: Dom Skuratko
Senior account director: Catherine Martyn
Account director: Nicole Burgess
Account supervisor: Irina Patrichi
Government technique director: Britt Iversen
Group technique director: Becky Taylor-Wilkinson
Strategist: Tom King
Head of inventive providers: Shaun Musgrove
Head of manufacturing: Katie Keith
Head of movie: Louise Bonnar
Senior movie producer: Katie Wooden
Assistant movie producer: Sian O’Halloran
Artistic manufacturing director: Stefanie Worth
Artistic producer: Kieran Worboys, Lucy Farrell
Senior model designer: Sarah Butler
Senior designer: Darta Losane
Conceptual designer: Morgan Shipley
Senior enterprise affairs supervisor: Marta Kisluk
New enterprise and guide: Charlotte Anderson
Manufacturing firm: Smuggler
Director: Tom Hooper
Government producer: Lucy Kelly, Fergus Brown
Producer: Molly Pope
DoP: Steve Annis
Manufacturing designer: Robin Brown
Manufacturing supervisor: Meghan Younger
Manufacturing coordinator: Sidney Arthur
Manufacturing runner: Izzy Davis
1st AD: Chris Kelly