The way to Optimize Product Pages on a Shopify Web site

Shopify product pages are an important a part of your retailer’s Search engine optimization technique. They’re additionally the first approach that clients discover merchandise in your retailer.

Properly-designed ecommerce product pages may help you enhance gross sales, enhance conversion charges, and rank increased in search engines like google.

Alternatively, a poorly optimized ecommerce product web page will do the alternative. It will probably lower site visitors from Google, and different search engine outcomes pages and make it troublesome for folks to seek out what they need.

On this article, we’ll evaluate some suggestions for optimizing product pages so that they’re extra more likely to seem in search outcomes and convert guests into patrons.

1. Optimize Shopify Product Pages for Search engine optimization.

Search engine optimization is among the vital parts of your ecommerce product web page optimization. However it may be a bit overwhelming.

Right here’s every part you are able to do to create a well-branded product web page:

 A. Key phrase analysis 

Looking for related key phrases is a essential a part of any Search engine optimization technique. They provide help to enhance your web site’s visibility in search engines like google and drive extra site visitors to your web site.

For instance, take a look at this case examine that highlights the success of an internet retailer that provides heating parts and towel rails throughout the UK. 

The corporate was in a position to considerably enhance its natural site visitors by 500%, from 1000 visits per 30 days to 5k visits per 30 days, noticed 3x ROI, and had a 350% enhance in natural gross sales.


Their technique concerned conducting key phrase analysis to seek out new methods to create, optimize, and rank class pages for goal key phrases.

In the event you’re new to Search engine optimization, key phrase analysis can really feel like probably the most intimidating facets of the method. Nevertheless, it doesn’t should be difficult or overwhelming – with a bit of data and planning, you too can elevate your search engine rankings. 

Listed here are some recommendations on find out how to do it:

  • Establish the Proper Key phrases: The most typical mistake that folks make when performing key phrase analysis is to make use of the improper key phrases. You wish to discover key phrases which can be related to your merchandise and that folks truly seek for, so be sure you actually perceive your target market.
  • Use Google Key phrase Planner: Google’s Key phrase Planner is a superb place to begin for figuring out standard long-tail key phrases for any given subject or area of interest. You should utilize it both by getting into a single key phrase or by getting into a bunch of associated key phrases (for instance, “ladies’s clothes”). It is going to return a listing of associated phrases with search quantity estimates and competitors scores primarily based on Google’s algorithm.
  • Carry out Aggressive Evaluation: After getting your checklist of key phrases, it’s time to carry out aggressive evaluation! It will provide help to decide which of them are more likely to be the best to rank for and which of them are simply too aggressive at the moment in your trade. 

When you’re prepared along with your key phrases, incorporate these key phrases in your product web page title, meta descriptions, and product descriptions. 

That mentioned, keep away from stuffing them! Be sure that your product descriptions seem pure and interesting.

B. Optimizing product titles and descriptions 

We’ve already coated the significance of key phrase analysis. 

Now it’s time to implement that analysis by incorporating them along with your product titles and descriptions. 

The very first thing to do when optimizing product titles and descriptions is to incorporate key phrases related to your merchandise in each locations. It will assist Google know what your web page is about and enhance its probabilities of showing on the prime of search outcomes when somebody varieties in that key phrase.

For instance, should you’re promoting a white tee shirt, embody key phrases like “white t-shirt,” “v-neck tee shirt,” and even one thing like “ladies’s white t-shirt v-neck tee shirt small medium massive XXL”.

Secondly, your product titles ought to be descriptive sufficient to seem in search engines like google when somebody searches for them. 

For instance, keep away from utilizing key phrases like “White T-Shirt” or “iPhone Case” as a result of these phrases are too generic and will push your content material down on the search outcomes web page. As a substitute, use titles like “Girls’s V-Neck Tee Shirt White Small.”

C. Utilizing headings and subheadings correctly 

Be certain that your headings and subheadings mirror what customers wish to find out about your merchandise, not simply what they could be in search of by mistake. 

For instance, when you’ve got a desk itemizing a number of product options, don’t use an H2 heading like “Options” or “Product Options” as a result of these aren’t very descriptive. 

As a substitute, use extra descriptive headings like “Modern Type,” “Vibrant Colours,” and “Snug Ergonomics.” It will assist clients shortly perceive the content material of every part of the web page and make it simpler for Google to find out what your web page is about.

Let’s discuss Colorpop’s product headings and subheadings, the Shopify retailer that sells wonderful make-up and skincare merchandise. 


They’ve received a unbelievable approach of describing their merchandise utilizing headings and subheads, which makes it straightforward to grasp what every product does and why it’s so nice. And so they not solely describe their merchandise intimately, however the subheads additionally make their descriptions scannable and straightforward to learn. 

It’s like a cheat sheet for magnificence merchandise!

D. Picture optimization

Concerning Search engine optimization, photographs are probably the most efficient methods to spice up a web page’s rank on Google. That’s as a result of, along with offering visible context for a services or products, photographs may also assist your web site rank increased in picture search queries.

Initially, it would seem time-consuming and difficult to optimize your Shopify product web page for Search engine optimization. However should you do it proper, your efforts will repay huge time. 

Listed here are some suggestions for picture optimization to optimize Shopify Product Pages for Search engine optimization:

  • Use Excessive-quality photographs
  • Optimize picture titles
  • Use descriptive picture names. For example, 2012-Ford-Mustang-LX-Purple.jpg., is an effective description for the picture under.


  • Optimize picture alt tags. 
  • Create an XML sitemap on your Shopify retailer.

E. Inner and exterior linking

An e-commerce web site specializing in well being dietary supplements boosted its month-to-month natural site visitors from 5,033 to 17,129, and its gross sales income skyrocketed from $17,122 to $92,119. 

How did they do it? 

By enhancing their inside hyperlinks and constructing exterior authority, that’s how. 

For the uninitiated, inside linking is the apply of linking to associated pages by yourself web site. It helps search engines like google perceive the connection between totally different components of your web site and to enhance Search engine optimization rankings.

Alternatively, exterior hyperlinks are hyperlinks that time to different web sites. They are often inside hyperlinks to different Shopify shops or exterior hyperlinks to different web sites. They permit individuals who go to your web site to be taught extra about associated subjects with out leaving your web site.


When finished accurately, each inside and exterior linking can enhance consumer engagement and conversions, which in flip will increase gross sales on your retailer!

However find out how to do it accurately? 

Initially, use descriptive anchor textual content that clearly describes what the linked web page is about.

And when linking to different web sites (aka exterior linking), hyperlink to high-authority exterior web sites related to your merchandise. This helps search engines like google decide the relevance and high quality of your web site. 

FigPii Heatmaps

Search engine optimization instruments to optimize your Shopify product pages  

Shopify already has built-in Search engine optimization options that make optimizing your product pages for search engines like google straightforward. 

Some standard choices embody Search engine optimization SupervisorPlug-In Search engine optimization, and Good Search engine optimization.

Nevertheless, if you wish to take issues a step additional, there are some nice instruments that may provide help to automate the method and get extra site visitors from search engines like google.

Listed here are a few of them: 

  • Google Key phrase Planner: Google’s key phrase planner may help you determine related key phrases to incorporate in your product pages. Optimizing your pages for these key phrases will enhance your search engine rankings and drive extra site visitors to your web site.
  • Google Search Console: With Google Search Console, you’ll get entry to priceless insights into how your product pages are performing in search outcomes. You should utilize this data to determine areas for enchancment and make adjustments to your pages accordingly.
  • SEMrush: SEMrush is among the hottest Search engine optimization instruments that may provide help to determine key phrases and monitor your rankings in search engine outcomes pages (SERPs). Armed with this knowledge, you’ll be in a greater place to optimize your product pages and enhance your search engine visibility.
  • Moz Professional: That is one other standard Search engine optimization instrument to optimize your product pages. A few of its key options embody key phrase analysis, web site audits, and backlink evaluation, which may help you determine areas for enchancment.

2. Optimize Product Pages for Conversions.

Relating to product pages, the satan is within the particulars.

Product pages are the important thing to changing guests into clients, so getting them proper is important. If folks can’t discover what they’re in search of or in case your product descriptions are unclear and complicated, they’ll be much less possible to purchase from you.

Alternatively, in case your product pages are well-written and informative, buyers shall be extra more likely to make a purchase order.

Right here’s every part you are able to do to optimize your product pages for conversion: 

A. Creating clear and compelling product descriptions.

Step one to creating compelling product descriptions is knowing the function of copy in conversions. 

Copywriting is about extra than simply writing phrases on a web page. 

Copywriting is about making issues occur:

  • Getting guests to take motion.
  • Persuading them to purchase from you.
  • Serving to them perceive why your services or products will clear up their drawback.

Listed here are some suggestions for creating clear and compelling product descriptions that can provide help to convert extra guests into clients:

  • Use bullet factors in between. Bullet factors make it straightforward for readers to scan by way of and soak up an important details about your product. Additionally they make it simpler for search engines like google like Google and Bing to grasp what your web page is about.
  • Inform them what they get: Don’t simply discuss how wonderful your product is – inform folks what they get after they purchase it from you (e.g., “Get this premium t-shirt with free delivery!”). It will enhance belief and encourage them to click on on the “Add To Cart” button.

Right here’s an instance from Zappos. They described every technical element of the pair of sneakers and its profit clearly.


And as a substitute of mentioning the standard of the product immediately, every bullet level provides an impression of the product’s high quality. 

  • Use social proof: Individuals love studying testimonials from different individuals who have bought or used your product earlier than making a purchase order choice themselves. 
  • Use visible language: “Present, don’t inform” is the best way to go in terms of writing product descriptions. Use phrases that assist clients visualize what the product appears like looks like, and the way it works. For instance, as a substitute of claiming, “This t-shirt is made from 100% cotton,” write, “This t-shirt is produced from tender high-quality cotton that feels nice in opposition to your pores and skin”. 

Don’t neglect so as to add a CTA button on the finish of every paragraph to encourage clients to purchase now!

B. Utilizing high-quality product photographs and movies.

A shabby presentation will possible delay potential clients out of your product web page. 

And statistics verify this assertion. 

As many as 75% of internet buyers depend upon product photographs when deciding whether or not to purchase a product or not.

The easiest way to take good images is to make use of a tripod, a DSLR digicam, and pure mild. Take your images from totally different angles – aspect views, prime views, and so forth – in an effort to present totally different components of the product intimately. Don’t neglect to incorporate closeups of any particulars that could be related on your clients.

A great photograph modifying instrument may help you make changes like adjusting white steadiness or including filters to make your images look extra skilled. You may as well use Photoshop or different instruments like Snapseed or Lightroom should you’re comfy with them.

Have a look at Grasp & Dynamic’s product web page, as an illustration.

The model sells premium headphones and audio system with a glossy and minimalist design. Their product pages characteristic massive and crisp photographs that showcase their merchandise from totally different angles and in numerous settings. Additionally they use movies to exhibit how their merchandise work and sound.


Moreover, present the product in use. If it’s clothes or equipment, present folks sporting the gadgets. If it’s meals or drink, present folks consuming or consuming it. If it’s a tech gadget or family equipment, present somebody utilizing it in real-life conditions (e.g., cooking dinner).

C. Implementing consumer opinions and rankings.

Consumer opinions and rankings are important for any ecommerce retailer that depends on conversions. They assist convert guests into patrons by demonstrating credibility, trustworthiness, and social proof.

An A/B check confirmed that including a evaluate star score abstract on the prime of the product description web page elevated the conversion charge by greater than 15% and boosted income per session by 17%. 

This implies combining visible and textual suggestions can have a robust influence in your gross sales.

Lume Deodorant does it very well. 

To construct belief, they showcase evaluate badges on their assortment pages and a evaluate widget on their homepage that shows the typical score and variety of opinions for every product.


Consumer rankings and opinions even have one other important use case other than exhibiting off how a lot folks love your merchandise. That’s, they’ll additionally provide help to perceive what clients need from you and the way they really feel about utilizing your product.

When you’re aware of buyer suggestions, you may create higher merchandise. 

Now, how do you go about amassing genuine opinions? 

The very first thing you might want to do is ready up your product web page with a evaluate part. You are able to do this by including a “Write a Evaluation” hyperlink proper under the “Add to cart” button in your product web page.

Subsequent, you’ll wish to encourage clients to depart opinions by together with social proof, corresponding to testimonials and opinions in your web site. You may as well incentivize them by providing reductions or coupons for leaving opinions.

As well as, guarantee that every evaluate is exclusive and written in a real approach. Don’t let folks go away faux 5-star opinions simply because they need a reduction or coupon code. 

D. Utilizing persuasive calls to motion.

You’ll want a transparent name to motion to extend your conversion charges on Shopify.

How will your guests know what to do until you inform them to? 

Would you like them so as to add one thing to their cart? Or purchase one thing straight away? Or do you propose to share a free e-book with them?

You simply have to position easy CTA buttons stating “Purchase Now” or “Add to Cart” to encourage guests to take the required motion. 

That mentioned, inserting CTAs isn’t practically sufficient. They should be persuasive sufficient to make the patrons wish to click on on them. 

Listed here are some suggestions that can assist you create persuasive call-to-action buttons: 

  • Use motion verbs that convey a way of urgency and pleasure. For instance, as a substitute of “Order As we speak,” use “Declare Your Supply Earlier than It’s Gone.”
  • Use numbers and symbols to catch consideration and spotlight the worth or good thing about the product. For instance, as a substitute of “Save Cash,” use “Save 50%.”
  • Use colours that distinction with the background and match your model id. For instance, in case your model colour is blue, use a vivid orange or yellow button to face out.
  • Use measurement and form that make the button straightforward to see and click on. For instance, use a big and rectangular button that matches nicely on cellular units.
  • Use placement that follows the pure eye motion and move of the web page. For instance, place the button above the fold or close to the product picture or worth.

Right here’s an instance from Sriracha 2 Go storefront. Isn’t it compelling you to click on this “Purchase Now” button?


Now you already know simply the place to click on. what the product seems like, its advantages, and find out how to purchase it by glancing above the fold.

Don’t neglect to check totally different variations of your CTA buttons to see which of them carry out higher. You might use a instrument like FigPii to run A/B checks.

E. Simplify the checkout course of.

It’s straightforward to get caught up within the fancy bells and whistles of your Shopify product web page. You typically attempt to make it as fancy as potential. 

In any case, it’s the very first thing {that a} customer will see after they come to your web site. 

But when your checkout course of is simply too difficult, clients would possibly get confused and even pissed off. This could result in deserted carts and missed gross sales alternatives.

Initially, preserve your web page neat with sufficient data and essential graphics. This could overwhelm guests and make them really feel like they’re being offered too laborious. Use bullet factors as a substitute of paragraphs for simpler studying and comprehension if potential.

Listed here are some extra easy tricks to simplify the checkout course of on Shopify:

  • Create a popup-style cart that exhibits the product particulars, delivery choices, low cost codes, and cost strategies on one display screen.
  • Add a progress bar to indicate how far alongside somebody is within the checkout course of.
  • Take away pointless fields from the checkout kind.
  • Enable first-time patrons to buy with out creating an account. 

F. Present free delivery and reductions.

Free delivery is the holy grail of ecommerce – it drives shoppers to make impulse purchases. Alternatively, the shortage of free delivery is usually a deal breaker for patrons who would possibly in any other case purchase your merchandise. 

Even should you don’t supply free delivery, it’s important to supply a reduction on delivery prices in order that patrons really feel like they’re getting a great deal.

Along with free delivery and coupons, there are different methods you may entice new clients along with your Shopify retailer. A technique is thru reductions and gross sales occasions. Supply limited-time reductions on choose merchandise or bundle gadgets collectively for particular reductions (e.g., purchase two, get one free). 

You may as well supply “flash gross sales,” the place sure merchandise will solely be obtainable briefly earlier than they promote out. This creates urgency in buyers who might want these gadgets earlier than they disappear ceaselessly.

Right here’s a listing of some free delivery and low cost mixtures you may supply: 


Instruments to optimize your Shopify pages for conversion 

As a Shopify retailer proprietor, you wish to guarantee that your clients are experiencing the absolute best expertise after they go to your web site. You need them to have the ability to simply discover what they’re in search of and make a purchase order with none hiccups. 

The very last thing you need is for them to depart your retailer with out making a purchase order as a result of the web page wasn’t optimized for conversion.

And whereas we mentioned all the guidelines and tips you would implement to optimize your pages for conversions, your job will get simpler with some Shopify instruments. 

Listed here are some instruments that can provide help to optimize your Shopify product pages:


Since your aim is optimizing your Shopify product pages, it’s essential to first perceive your consumer conduct. In any case, how else will you enhance your pages till you already know what wants enchancment and the way your customers are behaving? 

And that’s the place FigPii comes into play. FigPii has a collection of conversion optimization instruments that provide help to analyze and experiment along with your pages.

Take FigPii’s heatmaps, as an illustration. Heatmaps are visible representations of the place your guests click on, scroll, and hover in your product pages. They provide help to determine what parts entice consideration, what areas trigger confusion, and find out how to make your pages extra partaking.

One other instrument that FigPii gives is A/B testing. You should utilize FigPii’s easy-to-use interface to create and run experiments in your pages with out coding. For example, you may check totally different variations of your product photographs to see which of them drive extra clicks and conversions.

FigPii additionally gives session replays and polls. With session replays, you may watch your guests’ mouse actions, clicks, scrolls, kind inputs, and extra. They provide help to uncover usability points, bugs, and friction factors that stop conversions. 

Alternatively, polls will provide help to ask questions on their preferences, satisfaction, expectations, and extra. It will provide help to perceive their wants, motivations, and objections.

And once you use these instruments in conjunction, you’ll achieve insights into how your guests behave in your product pages and what adjustments you can also make to extend conversions. 


With options like popups and exit-intent campaigns, OptinMonster is the proper instrument that can assist you enhance your Shopify pages for lead technology and conversions. It additionally contains lead-capture types that may provide help to convert extra guests into clients. 

OptinMonster additionally gives analytics and insights into how your campaigns are performing – once more, a helpful characteristic to help you along with your conversion technique.

3. Unbounce.

Unbounce is a touchdown web page builder that may provide help to create high-converting Shopify pages. 

It contains options corresponding to A/B testing, dynamic textual content alternative, detailed analytics, and conversion-focused design templates. All these options collectively will provide help to make data-driven selections to enhance your Shopify conversion charges.

3. Optimize Product Pages for Pace.

Optimizing Shopify product pages for velocity is the surest approach to enhance your conversion charges.

A sluggish web page is detrimental to your Shopify retailer. A sluggish web page can price you severe cash.

As many as 82% of buyers say sluggish web page speeds influence their shopping for selections.

And that’s only the start. In case your web site isn’t optimized for velocity, you would be shedding much more enterprise than you thought potential.

The excellent news is that optimizing Shopify product pages is comparatively straightforward and cheap. It takes some fundamental testing and optimization abilities, plus a little bit of persistence.

Right here’s how you are able to do it: 

A. Selecting a fast-loading Shopify theme.

When purchasing for a theme on your Shopify retailer, it’s essential to seek out one which masses shortly. 

As statistics recommend, page-loading occasions can price you gross sales and frustrate guests.

Listed here are a few of the greatest Shopify themes that velocity up your web site’s load time:

  • Booster: Booster is a zero-dependency theme that additionally markets itself because the quickest Shopify theme. A few of its most distinguished options embody sensible upsells, foreign money converter, countdown timer, social proof popups, and extra. Booster has a mean 79-speed rating.


  • Turbo: Designed with velocity and effectivity in thoughts, Turbo boasts two distinctive options that assist to make Shopify websites quicker to load and navigate: predictive prefetching and instantaneous web page transitions. It additionally has a wealthy collection of layouts, sections, and settings.
  • Shoptimized: This Shopify theme focuses on growing conversions utilizing confirmed psychological triggers and gross sales boosters. Its key options embody a shortage timer, urgency countdowns, dynamic checkout buttons, belief badges, and extra. 
  • Flex: It gives versatile customization choices, together with options like superior mega menus, sticky headers, fast product view, colour swatches, video backgrounds, and extra. 
  • Plak: Plak claims to be one of many quickest Shopify themes. You additionally get options like superior filters, product tabs, sticky add-to-cart buttons, foreign money converter, publication popups, and extra. It additionally has an Search engine optimization-friendly construction and a mobile-friendly design.

These are solely a few of the few choices. While you discover, you’ll get to select from tons of and hundreds of Shopify themes. 

Right here’s find out how to discover the quickest Shopify themes obtainable, so you can also make certain your product pages are optimized for velocity:

FigPii Heatmaps
  • Have a look at the response time in Google PageSpeed Insights. This tells you the way lengthy it takes a browser to obtain all of the sources it must render a web page, together with photographs, model sheets, and scripts. If a theme has a excessive load time, you’ll wish to keep away from it.
  • Take a look at Pingdom Instruments’ Web site Pace Check. This provides you with detailed details about how shortly every ingredient of your retailer masses on totally different browsers and units. The positioning additionally gives an general rating primarily based on these checks, so you may see which themes are actually performing nicely in terms of velocity.

B. Optimizing photographs and movies for velocity.

Pictures and movies are a key part of your Shopify product web page, however they can be a drag in your web page velocity.

If in case you have a slow-loading product web page, you’re shedding gross sales. If it takes too lengthy to load, guests would possibly get pissed off and go away earlier than they see what they got here for.

Which means it’s essential to optimize photographs and movies in your Shopify product pages for velocity. 

Listed here are some fast tricks to optimize photographs and movies on your Shopify retailer:

  • Compress and merge photographs: Use instruments like TinyIMG or to cut back the file measurement of your photographs with out shedding high quality. You may as well merge a number of photographs into one utilizing CSS sprites or picture maps to cut back the variety of HTTP requests.
  • Use SpeedSize AI-Picture OptimizerThis Shopify app gives one-click integration with the SpeedSize AI media optimization platform to make all media ~99% smaller with no seen loss in high quality. It additionally delivers your media from SpeedSize’s CDN (or your individual) for quicker loading occasions.
  • Disable theme options you don’t use: While you edit or customise themes, file sizes can enhance and have an effect on your retailer velocity. In the event you suppose that one thing in your theme is slowing down your retailer, it’s greatest to disable theme options that you simply don’t use. It might be animations, sliders, popups, and so on.
  • Think about using a system font: You could be tempted to make use of customized fonts so as to add model and character to your retailer. However they’ll additionally decelerate your web page loading time. To optimize your retailer velocity, contemplate built-in system fonts, corresponding to Arial, Helvetica, Instances New Roman, and so on.

C. Minimizing HTTP requests and file sizes.

Shopify shops have many pages with numerous merchandise, and which means numerous HTTP requests. Your browser has to course of every of these requests earlier than it may possibly present you the web page you wish to see.

The extra HTTP requests there are, the longer it takes to obtain all these information. And if any of these information are massive, like video or photographs, then it’s going to take even longer for the web page to load.

For this reason it’s so essential to cut back the variety of HTTP requests in your internet pages.

You don’t essentially have to attenuate using photographs, however there are different issues you are able to do to attenuate file sizes and velocity up your retailer’s loading occasions. 

Initially, cut back the variety of put in Shopify apps. A lot of apps on the Shopify retailer mechanically add some CSS/JavaScript information to your retailer. These information enhance the variety of HTTP requests and decelerate your web site loading time. You’ll be able to uninstall or disable any apps that you simply don’t use or want.

Listed here are some extra tricks to decrease HTTP requests and file sizes:

  • Carry out lazy picture loading: Pictures will solely load when they’re seen on the display screen, relatively than loading all photographs directly. This reduces the variety of HTTP requests and improves your web site velocity. To implement this characteristic, you need to use apps like Lazy Load by PageFly or Picture Optimizer by Booster Apps.
  • Carry out code minification: Code minification entails eradicating pointless areas, feedback, and characters out of your CSS and JS information. This reduces the file measurement and makes them load quicker. You should utilize instruments like or CSS Minifier to minify your code.
  • Use quick and dependable internet hosting: Your internet hosting supplier performs an important function in your web site velocity. In case your internet hosting server is sluggish or unreliable, it’s going to have an effect on your web site efficiency and consumer expertise. 
  • Obtain a responsive and quick theme: Select a theme that’s responsive in order that it adapts to totally different display screen sizes and units. You also needs to select a theme that’s optimized for efficiency, that means that it has minimal options and code that may decelerate your web site.

The Backside Line: Make Your Shopify Product Pages Shine and Promote

The following time you launch a product onto your Shopify retailer, take the time to arrange an optimized product web page. 

It’s extra than simply throwing an image up and writing an outline – it’s about optimizing the web page’s parts to attract in as many potential clients as potential. The background copy and pictures have to hook your viewers and direct them to the “Purchase Now” button. 

Your optimized pages will provide help to construct an enhanced buyer expertise, which is able to in the end translate into better income for your corporation.



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