Ikea’s Iconic Blue Bag Is the Reward That Retains on Giving

CREDITS 

Company 

Workplace: Ogilvy New York 

Chief inventive officer: Menno Kluin 

Inventive director: Sho Matsuzaki 

Inventive director: Fanny Josefsson 

Senior copywriter: Peter MacInnis 

Senior artwork director: Woo Jae Yoon 

Head of manufacturing, North America: George Sholley 

Government producer: Jack Patrick 

Senior producer: Judy Anekal 

Government producer, music: Michael Freeman 

Managing director: Joan Voltz 

Government group director: Tillie Fell 

Account government: Amanda Maddox 

Enterprise affairs supervisor: Deborah Steeg 

Shopper 

Workplace: IKEA U.S. 

Nation advertising and marketing supervisor: Shideh Hashemi 

Exterior communications supervisor: Christine Whitehawk 

Exterior communications specialist: Cara Cordrey 

U.S. inside design chief: Barry Reidy 

U.S. inside design chief: Jessica Ochoa 

U.S. inside design chief: Erik Smith