Mark Traphagen is Vice President of Product Advertising and marketing and Coaching for seoClarity. His earlier careers as a salesman after which a instructor had been glorious preparations for what he does now. Mark’s deep dive into on-line advertising and marketing started about 14 years in the past when he was tasked with turning round a failing impartial bookstore. He took the shop on-line and developed practices of content material advertising and marketing, influencer relationships, distinctive customer support, and neighborhood constructing that introduced the shop to profitability in two years. Since that point he has devoted himself to studying what actually works for on-line enterprise success. He’s a wanted speaker at conferences resembling PubCon, State of Search, and SMX, and a featured author for main on-line publications such because the Moz Weblog, Search Engine Land, Advertising and marketing Land, and a VIP Columnist for Search Engine Journal.