What To Say To Get Your Manner
Advertising and marketing Podcast with Jonah Berger
On this episode of the Duct Tape Advertising and marketing Podcast, I interview Jonah Berger. Jonah is a Wharton College professor and internationally bestselling creator of Contagious, Invisible Affect, and The Catalyst. He has a brand new e book we’re going to speak about — Magic Phrases: What to Say to Get Your Manner.
Key Takeaway:
Phrases are essential to nearly every part we do, together with speaking, persuading, and connecting. On this episode, Jonah Berger joins me to debate the science of language and the way sure phrases have a extra important influence than others. You’ll be taught sensible tips about methods to use these magic phrases to make an actual distinction.
Questions I ask Jonah Berger:
- [01:23] Would you say there’s form of a theme or a thread that’s run by means of your work?
- [02:17] Would you go so far as saying that you’re advising folks to be scientifically intentional in regards to the phrases they select after they’re influencing?
- [04:06] What was the analysis that you simply did prefer to compile the six varieties of phrases that may improve influence in each space of your life?
- [07:30] At what level does the idea you’re speaking about grow to be a unfavorable affect?
- [09:59] What have you ever seen in what the instance you employ within the e book, Donald Trump, has accomplished that has really influenced folks, , no matter how you are feeling about it?
- [16:55] What function does listening play on this universe?
- [19:18] Are you able to unpack the language of beer?
- [21:18] The place can folks join with you and be taught extra about your work?
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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Community.
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