Company information it is advisable know: March 3, 2023


“Irrespective of the place you’re in life or your angle in the direction of cash, everybody has questions on tips on how to handle their cash,” Pereira & O’Dell Chief Artistic Officer Rob Lambrechts mentioned in an announcement. “As an alternative of pretending that nervousness doesn’t exist, we leaned into it as a lot as doable to point out the boldness prospects get working with Empower.”  

AMV BBDO names Martin Weigel Chief Technique Officer

AMV BBDO employed Martin Weigel as its new chief technique officer, beginning in April. Weigel joins from Wieden+Kennedy Amsterdam, the place he spent the final 13 years, most not too long ago as head of planning. Weigel has greater than 30 years of expertise, having labored at Leo Burnett in London, J. Walter Thompson in New York, London and São Paulo and Lowe Howard-Spink in London.

Weigel has developed technique and communication options for, as he places it, “the whole lot from diamonds to bathroom paper,” and has intensive tech and platform expertise working with Instagram, Fb, Meta Actuality Labs, Samsung, Uber and Amazon Music. He additionally led the worldwide technique for Heineken’s long-running “Open Your World” marketing campaign, which garnered a Grand Prix within the Cannes Effectiveness Lions, and Milka’s world “Tenderness Is Inside” model platform.

“If, as any person as soon as mentioned to me, ‘The previous is your competitors,’ coming to AMV with its huge and storied artistic legacy is among the most thrilling and daunting challenges one may want for,” Weigel mentioned in an announcement. 

Weigel will likely be changing Tom White, who leaves the company on the finish of March.

Simply briefly

Puma tapped McKinney as its artistic company of file for its operating and coaching division. The work was beforehand dealt with internally earlier than a months-long pitch course of. New work will characteristic the not too long ago relaunched PUMA Working model and its redesigned Nitro trainers as Puma.

Cashmere has employed Frank Dattalo for a newly created position as govt VP, govt artistic director, main artistic efforts throughout shopper accounts together with Taco Bell, Google, Budweiser and Disney.

Duolingo chosen VaynerMedia LATAM as its social artistic company of file. The company has already launched two TikTok posts for the Spanish-speaking area that reached greater than 2 million and 1.3 million views organically, respectively, inside just a few days of being posted.

International artistic company Haddad & Companions is merging with advertising and marketing, information, and expertise firm PureRED. The businesses will retain their particular person model identities and shopper rosters, however provide complete companies for purchasers. 

Adobe consolidated its media enterprise between WPP and Publicis following a evaluation that started in November of final yr. Adobe has awarded Publicis the Worldwide (EMEA, APAC, Japan) B2C media enterprise, and WPP’s Wavemaker gained the Americas full-funnel B2C media enterprise in Latin America, Canada and the U.S.



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